Counterpoint Research

Apple's iPhone 18 Pro sales in China rose 12% during its launch week compared with the prior model's debut, according to research firm Counterpoint. The gain points to solid early demand in one of Apple's most competitive markets, where the company has faced pressure from domestic brands like Huawei.

Apple's iPhone 18 Pro recorded a 12% rise in launch-week sales in China compared with the previous model, according to research firm Counterpoint. The early figures suggest solid demand for Apple's newest flagship in one of its most competitive markets, where the company has faced pressure from local brands such as Huawei. Analysts will watch whether the strong start holds beyond the initial launch period.