{"ok":true,"trend":{"id":971570,"platform":"news","region":"global","key":"doordash started with burritos. now it delivers north face jackets in an hour","title":"DoorDash started with burritos. Now it delivers North Face jackets in an hour","url":"https://news.google.com/rss/articles/CBMizwFBVV95cUxNSDZOdzVXVkV5R2hYSWtJRXhUbWtFRnJmNzhmeUdZeVdlb3ZUOHpLYVR1aXBFTFhFakRFZUhLM3dMWEdfUXdRYy1pTV9vZ1Itdl9EU2JtLUJqb010QTU1TUk1c3FpbkFhN3Vzdndld0hvYUhyS3pZM1JPazB4MkExanc5aXJ0MmVGNjRwU0MtZGxVYV9ka1VLbGRvYzBzbFNnQ0w5U3hsMFFsRk1vY3FDUl92MDFRMG9uNGxaeVhXaEFpdFpnaHhPSUlPRy0xUUk?oc=5","first_seen":"2026-10-04T10:04:00.877181Z","last_seen":"2026-10-04T11:26:03.559302Z","last_rank":2,"peak_rank":2,"last_volume":null,"peak_volume":0,"seen_count":2,"score":77.64,"category_hint":"retail","section":"business","category":"retail","summary":"DoorDash, which began as a food delivery service, now offers one-hour delivery of The North Face apparel and outdoor gear. The move signals the company's continued push beyond restaurants into general retail, letting customers order jackets and other merchandise for rapid doorstep delivery. It reflects a broader trend of delivery platforms partnering with retailers to handle more of consumers' everyday shopping.","why":"DoorDash's expansion beyond restaurant food into apparel retail marks a notable shift in its business model","tone":"neutral","entities":["DoorDash","The North Face"],"summarized_at":"2026-10-04T10:04:10.983034Z","meta":{"via":"scan","lang":"en","term":"retail","source":"lehighvalleylive.com","published":"Sun, 04 Oct 2026 09:00:00 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"DoorDash expands from food to deliver North Face gear in an hour","section_name":"Business","category_name":"Retail","timeline":[{"captured_at":"2026-10-04T10:04:00.877181Z","rank":2,"volume":null},{"captured_at":"2026-10-04T11:26:03.559302Z","rank":2,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMizwFBVV95cUxNSDZOdzVXVkV5R2hYSWtJRXhUbWtFRnJmNzhmeUdZeVdlb3ZUOHpLYVR1aXBFTFhFakRFZUhLM3dMWEdfUXdRYy1pTV9vZ1Itdl9EU2JtLUJqb010QTU1TUk1c3FpbkFhN3Vzdndld0hvYUhyS3pZM1JPazB4MkExanc5aXJ0MmVGNjRwU0MtZGxVYV9ka1VLbGRvYzBzbFNnQ0w5U3hsMFFsRk1vY3FDUl92MDFRMG9uNGxaeVhXaEFpdFpnaHhPSUlPRy0xUUk?oc=5","author":"lehighvalleylive.com","title":"DoorDash started with burritos. Now it delivers North Face jackets in an hour","snippet":null,"posted_at":"2026-10-04T09:00:00Z","likes":null},{"platform":"news","url":"https://news.google.com/rss/articles/CBMixgFBVV95cUxPOTZ6N0UySHZyc0J1M2QzX0JRcEF4b0x2MFk1a25FMkZIRDVodmZOX0s5bGxtMG1HQnlaQU9SR1dOb3JNNldyc0g2WG1uck56M0lUTmV6TEVYanNpZG9jVmg3cC1uVkU3QWZDZGdBZDZUTEVHeXQyRjFZS1hJMnZkUldFQWxYM3c5a0pUNHZGaktEZmcxSFlQU2NjLTNUaklEZUhZYlBxNjVTT1VFWl9Idmd1NjZqVmhydE5tTm5ubEx1T2cxNEE?oc=5","author":"Cleveland.com","title":"DoorDash started with burritos. Now it delivers North Face jackets in an hour","snippet":null,"posted_at":"2026-10-04T09:00:00Z","likes":null}],"elsewhere":[],"window":"7d"}}