{"ok":true,"trend":{"id":906746,"platform":"news","region":"global","key":"when asking for a donation at checkout can backfire","title":"When Asking for a Donation at Checkout Can Backfire","url":"https://news.google.com/rss/articles/CBMijgFBVV95cUxPQXlQZzBKY1Y0SjlYWVRndE1Ta1NLUlVjMXlIM0NNcVBGbEtrLXRHUGZaZFYxVWFiY0RJTzZRUTgxVmEtR3dLMGVKVXZHZGEyb2l0LXc3dDhLeUpUcFVwUW1mNk05UVBEUkswVGlFNUpNTUNYYmI5U3hFanRCcmtCbWlHSEpseVlYcTdpcWJR?oc=5","first_seen":"2026-10-03T21:37:19.027861Z","last_seen":"2026-10-04T15:26:46.471874Z","last_rank":18,"peak_rank":7,"last_volume":null,"peak_volume":0,"seen_count":4,"score":0.59421875,"category_hint":"finance","section":"business","category":"finance","summary":"Retailers increasingly prompt shoppers to round up or add a donation at checkout, but the tactic can backfire. Customers who feel pressured or manipulated may resent the ask, and repeated requests at the register can erode goodwill toward both the store and the charity involved. The practice is drawing scrutiny over whether point-of-sale appeals genuinely help causes or mainly serve retailers' image.","why":"Consumers and retailers are rethinking point-of-sale charity prompts as donation fatigue grows.","tone":"neutral","entities":["retailers","charities","consumers"],"summarized_at":"2026-10-04T15:29:20.428724Z","meta":{"via":"scan","lang":"en","term":"finance","source":"WSJ","published":"Sun, 04 Oct 2026 11:41:18 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"When Asking for a Donation at Checkout Can Backfire","section_name":"Business","category_name":"Finance","timeline":[{"captured_at":"2026-10-03T21:37:19.027861Z","rank":7,"volume":null},{"captured_at":"2026-10-04T12:42:11.973692Z","rank":15,"volume":null},{"captured_at":"2026-10-04T14:04:02.412083Z","rank":17,"volume":null},{"captured_at":"2026-10-04T15:26:46.471874Z","rank":18,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMijgFBVV95cUxPQXlQZzBKY1Y0SjlYWVRndE1Ta1NLUlVjMXlIM0NNcVBGbEtrLXRHUGZaZFYxVWFiY0RJTzZRUTgxVmEtR3dLMGVKVXZHZGEyb2l0LXc3dDhLeUpUcFVwUW1mNk05UVBEUkswVGlFNUpNTUNYYmI5U3hFanRCcmtCbWlHSEpseVlYcTdpcWJR?oc=5","author":"wsj.com","title":"When Asking for a Donation at Checkout Can Backfire","snippet":null,"posted_at":"2026-10-03T21:21:32Z","likes":null}],"elsewhere":[],"window":"7d"}}