{"ok":true,"trend":{"id":885686,"platform":"google","region":"NL","key":"hema korting shopper","title":"hema korting shopper","url":"https://trends.google.com/trending?geo=NL&q=hema korting shopper","first_seen":"2026-10-03T17:35:51.434994Z","last_seen":"2026-10-03T18:50:47.563679Z","last_rank":10,"peak_rank":1,"last_volume":200,"peak_volume":200,"seen_count":6,"score":67.58,"category_hint":null,"section":null,"category":null,"summary":"Dutch retailer Hema is in the spotlight as it celebrates its centenary, a century after opening its first store in Amsterdam's Kalverstraat. Coverage notes the chain began 'in the wrong place' before growing into a retail revolution. Shoppers are searching for Hema discount deals, with promotion codes and offers circulating as the anniversary draws attention to the brand.","why":"Hema's 100th anniversary is driving interest in discounts and nostalgia about the retailer's history.","tone":"positive","entities":["Hema","Kalverstraat","Amsterdam","Het Parool"],"summarized_at":"2026-10-03T17:37:53.347861Z","meta":{"lang":"nl","picture":"https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcT2gVsGtrpigjv3I3PEOtlziLIzPei94w0RT6rXW3ukIgrA55g8NIF6ZJUT8aw","traffic":"200+","published":"Sat, 3 Oct 2026 10:10:00 -0700","picture_source":"NRC - Nieuws, achtergronden en onderzoeksjournalistiek"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Hema marks 100 years with discounts for shoppers","timeline":[{"captured_at":"2026-10-03T17:35:51.434994Z","rank":1,"volume":200},{"captured_at":"2026-10-03T17:50:47.423634Z","rank":2,"volume":200},{"captured_at":"2026-10-03T18:05:46.722769Z","rank":5,"volume":200},{"captured_at":"2026-10-03T18:20:51.480820Z","rank":9,"volume":200},{"captured_at":"2026-10-03T18:35:47.222156Z","rank":9,"volume":200},{"captured_at":"2026-10-03T18:50:47.563679Z","rank":10,"volume":200}],"posts":[{"platform":"google","url":"https://www.parool.nl/geschiedenis-van-amsterdam/100-jaar-hema-een-winkelrevolutie-die-begon-op-de-verkeerde-plek-in-de-kalverstraat~b8109f93/","author":"Het Parool","title":"100 jaar Hema: een winkelrevolutie die begon op de verkeerde plek in de Kalverstraat","snippet":null,"posted_at":null,"likes":null}],"elsewhere":[],"window":"7d"}}