{"ok":true,"trend":{"id":8777,"platform":"news","region":"global","key":"what europe’s new anti-greenwashing rules change from sunday","title":"What Europe’s New Anti-Greenwashing Rules Change From Sunday","url":"https://news.google.com/rss/articles/CBMibEFVX3lxTFBoQm5tZFJJR20xeG1aa1oxZUNmX2ZiRFFOcDhwRGNBQnZUcmdpRDZiMklIcnB0YzFrbGRpQ25Ma1hFdGkxY2ZRM0k4bER5TmJ5TDlZejg0NkJlSE84MHNBWHE3cHpoX1NGWl9kSA?oc=5","first_seen":"2026-09-26T18:15:27.186379Z","last_seen":"2026-09-26T22:15:41.407921Z","last_rank":31,"peak_rank":24,"last_volume":null,"peak_volume":0,"seen_count":4,"score":26.0,"category_hint":"eu_politics","section":"world","category":"eu_politics","summary":"The European Union's new anti-greenwashing rules come into force on Sunday, changing how companies in the bloc can market environmental claims. Under the updated rules, businesses will face stricter requirements before labelling products as green, climate-friendly or sustainable, aiming to protect consumers from vague or unsubstantiated claims. The measures are part of the EU's broader push to strengthen consumer protection and corporate accountability on climate issues.","why":"The rules are about to take effect across the EU on Sunday, prompting businesses and consumers to focus on what changes.","tone":"neutral","entities":["European Union","EU consumers","European businesses"],"summarized_at":"2026-09-26T19:38:16.671101Z","meta":{"via":"scan","lang":"en","term":"european union","source":"EU Today","published":"Sat, 26 Sep 2026 17:51:07 GMT"},"nw":0.86,"promo":0.02,"kind":"news_event","importance":1.95,"hidden":false,"hide_reason":null,"judged_at":"2026-09-26T18:15:28.566224Z","title_en":"EU Anti-Greenwashing Rules Take Effect Sunday","section_name":"World","category_name":"EU Politics","timeline":[{"captured_at":"2026-09-26T18:15:27.186379Z","rank":24,"volume":null},{"captured_at":"2026-09-26T19:32:50.705565Z","rank":25,"volume":null},{"captured_at":"2026-09-26T20:53:41.111257Z","rank":27,"volume":null},{"captured_at":"2026-09-26T22:15:41.407921Z","rank":31,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMibEFVX3lxTFBoQm5tZFJJR20xeG1aa1oxZUNmX2ZiRFFOcDhwRGNBQnZUcmdpRDZiMklIcnB0YzFrbGRpQ25Ma1hFdGkxY2ZRM0k4bER5TmJ5TDlZejg0NkJlSE84MHNBWHE3cHpoX1NGWl9kSA?oc=5","author":"EU Today","title":"What Europe’s New Anti-Greenwashing Rules Change From Sunday","snippet":null,"posted_at":"2026-09-26T17:51:07Z","likes":null}],"elsewhere":[],"window":"7d"}}