{"ok":true,"trend":{"id":867569,"platform":"news","region":"global","key":"what happens when a brand story moves beyond advertising and into entertainment? industry leaders explore the future of branded storytelling on ott, from new formats and shoppable content to live expe","title":"What happens when a brand story moves beyond advertising and into entertainment? Industry leaders explore the future of branded storytelling on OTT, from new formats and shoppable content to live experiences—and how brands can build their next big stor","url":"https://news.google.com/rss/articles/CBMiuwFBVV95cUxNSHZHTVFBbk9CdkpCSkUyc0F1ejVWQTZ6Rk9VX0otay1UWk1CV01MTTRWSVRramtMRDBFNEFleWdPa1lvQWl1TjFCOUpPd0NRbmpOMUNwSk9oTHd5ajlPRENIS1RHakgtMUcza20za2lSVi1rSko2dE5UMHpsRjNsdmY4MlZKOE9UbExaMkNOWTh1UHNKenQ2dEtVOWdpQzRCYUZRbWJvRXA4akZ1Q1JOaFN4S0EtZ1J0US13?oc=5","first_seen":"2026-10-03T14:07:57.142246Z","last_seen":"2026-10-03T18:14:21.124342Z","last_rank":36,"peak_rank":34,"last_volume":null,"peak_volume":0,"seen_count":2,"score":0.6140625,"category_hint":"entertainment","section":"culture","category":"entertainment","summary":"Industry leaders are examining how brand storytelling is moving beyond traditional advertising into entertainment, particularly on OTT streaming platforms. The discussion covers new content formats, shoppable experiences and live events, and how brands can develop their next major story within entertainment rather than around it. The conversation reflects a broader shift as marketers seek deeper audience engagement through content that entertains first and advertises second.","why":"Marketers and media professionals are actively debating how brands should adapt as advertising merges with streaming entertainment.","tone":"neutral","entities":["OTT platforms","brands","advertising industry"],"summarized_at":"2026-10-03T14:09:43.409119Z","meta":{"via":"scan","lang":"en","term":"entertainment","source":"linkedin.com","published":"Sat, 03 Oct 2026 13:09:05 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Industry leaders weigh the future of branded storytelling on streaming","section_name":"Culture","category_name":"Entertainment","timeline":[{"captured_at":"2026-10-03T14:07:57.142246Z","rank":34,"volume":null},{"captured_at":"2026-10-03T18:14:21.124342Z","rank":36,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMiuwFBVV95cUxNSHZHTVFBbk9CdkpCSkUyc0F1ejVWQTZ6Rk9VX0otay1UWk1CV01MTTRWSVRramtMRDBFNEFleWdPa1lvQWl1TjFCOUpPd0NRbmpOMUNwSk9oTHd5ajlPRENIS1RHakgtMUcza20za2lSVi1rSko2dE5UMHpsRjNsdmY4MlZKOE9UbExaMkNOWTh1UHNKenQ2dEtVOWdpQzRCYUZRbWJvRXA4akZ1Q1JOaFN4S0EtZ1J0US13?oc=5","author":"LinkedIn","title":"What happens when a brand story moves beyond advertising and into entertainment? Industry leaders explore the future of branded storytelling on OTT, from new formats and shoppable content to live experiences—and how brands can build their next big stor","snippet":null,"posted_at":"2026-10-03T13:09:05Z","likes":null}],"elsewhere":[],"window":"7d"}}