{"ok":true,"trend":{"id":835147,"platform":"mastodon","region":"global","key":"this shoe company’s instagram ad with a frat is pissing people off a collaborative instagram post between footwear line","title":"This Shoe Company’s Instagram Ad With a Frat Is Pissing People Off A collaborative Instagram post between footwear line","url":"https://social.gamefan.net/@techwire/117375855433965782","first_seen":"2026-10-03T07:56:26.068130Z","last_seen":"2026-10-03T08:05:29.051224Z","last_rank":5,"peak_rank":3,"last_volume":2,"peak_volume":2,"seen_count":2,"score":0.5321875,"category_hint":"gadgets","section":"business","category":"startups","summary":"Footwear brand HEYDUDE is facing criticism over a collaborative Instagram post with a University of Florida fraternity. The backlash stems from sexual cyberharassment allegations against two former members of the fraternity. Critics are questioning why the company partnered with the Greek organization given the allegations, and the controversy is spreading as people call out the brand's judgment online.","why":"People are upset that a major brand partnered with a fraternity whose former members face sexual cyberharassment allegations.","tone":"negative","entities":["HEYDUDE","University of Florida"],"summarized_at":"2026-10-03T07:58:04.385236Z","meta":{"tag":"gadgets","via":"scan","kind":"status","lang":"en","instance":"mastodon.social","tag_uses":357},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"HEYDUDE's Instagram Ad With University of Florida Frat Draws Backlash","section_name":"Business","category_name":"Startups","timeline":[{"captured_at":"2026-10-03T07:56:26.068130Z","rank":3,"volume":2},{"captured_at":"2026-10-03T08:05:29.051224Z","rank":5,"volume":2}],"posts":[{"platform":"mastodon","url":"https://social.gamefan.net/@techwire/117375855433965782","author":"techwire@gamefan.net","title":null,"snippet":"This Shoe Company’s Instagram Ad With a Frat Is Pissing People Off A collaborative Instagram post between footwear line HEYDUDE and a University of Florida frat is sparking backlash due to sexual cyberharassment allegations against two former members. https://www.…","posted_at":"2026-10-03T07:43:35Z","likes":2}],"elsewhere":[],"window":"7d"}}