{"ok":true,"trend":{"id":8279,"platform":"hn","region":"global","key":"9 ads per minute: fifa cup 26 – \"the price of the beautiful game\"","title":"9 Ads per Minute: FIFA Cup 26 – \"the price of the beautiful game\"","url":"https://www.bristol.ac.uk/news/2026/september/world-cup-viewers.html","first_seen":"2026-09-26T18:13:04.593656Z","last_seen":"2026-09-26T22:12:34.957190Z","last_rank":1,"peak_rank":1,"last_volume":181,"peak_volume":181,"seen_count":4,"score":103.69,"category_hint":"world","section":"world","category":"world","summary":"Research from the University of Bristol finds that World Cup 2026 broadcasts are carrying as many as nine advertisements per minute, a commercial density being described as \"the price of the beautiful game\". The findings have sparked debate among football fans about how advertising is affecting the viewing experience of the tournament, co-hosted across the United States, Canada and Mexico.","why":"New research on advertising density in World Cup 2026 broadcasts has reignited debate about the commercialisation of football.","tone":"negative","entities":["FIFA","University of Bristol","World Cup 2026","United States","Mexico"],"summarized_at":"2026-09-26T20:00:52.519534Z","meta":{"via":"scan","lang":"en","link":"https://www.bristol.ac.uk/news/2026/september/world-cup-viewers.html","term":"world news","comments":217},"nw":0.43,"promo":0.16,"kind":"news_event","importance":1.76,"hidden":false,"hide_reason":null,"judged_at":"2026-09-26T18:13:04.989323Z","title_en":"World Cup 2026 broadcasts packed with nine ads per minute","section_name":"World","category_name":"World","timeline":[{"captured_at":"2026-09-26T18:13:04.593656Z","rank":1,"volume":181},{"captured_at":"2026-09-26T19:30:08.267035Z","rank":1,"volume":181},{"captured_at":"2026-09-26T20:50:48.325339Z","rank":1,"volume":181},{"captured_at":"2026-09-26T22:12:34.957190Z","rank":1,"volume":181}],"posts":[{"platform":"hn","url":"https://news.ycombinator.com/item?id=49799083","author":"KellyCriterion","title":"9 Ads per Minute: FIFA Cup 26 – \"the price of the beautiful game\"","snippet":null,"posted_at":"2026-09-22T10:36:44Z","likes":181}],"elsewhere":[],"window":"7d"}}