{"ok":true,"trend":{"id":827701,"platform":"youtube","region":"global","key":"why gen z refuses to be loyal to companies","title":"Why Gen Z Refuses To Be Loyal To Companies","url":"https://www.youtube.com/watch?v=0SAa5EP_wJ4","first_seen":"2026-10-03T06:32:28.933651Z","last_seen":"2026-10-03T18:52:20.701187Z","last_rank":9,"peak_rank":8,"last_volume":255579,"peak_volume":255579,"seen_count":9,"score":0.724921875,"category_hint":"economy","section":"business","category":"economy","summary":"A widely shared economics explainer argues that Gen Z workers and consumers are deliberately rejecting company loyalty, job-hopping and switching brands rather than staying with employers. The piece frames the shift as a rational response to stagnant wages, layoffs and weak reciprocal commitment from firms. It is drawing large engagement as discussions continue about how younger generations are rewriting workplace and consumer expectations.","why":"Ongoing debate about changing workplace attitudes and employer-employee expectations among young workers","tone":"neutral","entities":["Gen Z"],"summarized_at":"2026-10-03T18:36:12.553635Z","meta":{"via":"scan","lang":"en","term":"economy","channel":"Hawk Live Economics","published":"7d ago"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Why Gen Z Refuses To Be Loyal To Companies","section_name":"Business","category_name":"Economy","timeline":[{"captured_at":"2026-10-03T06:32:28.933651Z","rank":11,"volume":249737},{"captured_at":"2026-10-03T07:54:29.011391Z","rank":11,"volume":250135},{"captured_at":"2026-10-03T09:16:50.316691Z","rank":12,"volume":250497},{"captured_at":"2026-10-03T10:39:32.335856Z","rank":8,"volume":251097},{"captured_at":"2026-10-03T13:24:24.580321Z","rank":12,"volume":252308},{"captured_at":"2026-10-03T14:45:56.404181Z","rank":12,"volume":253087},{"captured_at":"2026-10-03T16:08:20.558096Z","rank":12,"volume":253949},{"captured_at":"2026-10-03T17:30:32.838906Z","rank":12,"volume":254285},{"captured_at":"2026-10-03T18:52:20.701187Z","rank":9,"volume":255579}],"posts":[{"platform":"youtube","url":"https://www.youtube.com/watch?v=0SAa5EP_wJ4","author":"Hawk Live Economics","title":"Why Gen Z Refuses To Be Loyal To Companies","snippet":null,"posted_at":null,"likes":255579}],"elsewhere":[],"window":"7d"}}