{"ok":true,"trend":{"id":784467,"platform":"news","region":"global","key":"experience intelligence: 3 insights on measuring business impact","title":"Experience Intelligence: 3 Insights on Measuring Business Impact","url":"https://news.google.com/rss/articles/CBMipAFBVV95cUxNV1lsZkQ2MWljaS0tMHprOGgzaEJOdnoyMGV1Z3IyY3lOQjlIOWpJZDJ6N3I4UFBxYnhfNTVlQmtHUmpWVVp5T2ZPYU92S01JYTR1WlZqblVPWjc2RkFsYVVvWVBCYllIM2RzUl96bUlHcGFoaXAtcE5LS2FtTUszdF9iQnJpOHZQUXdnYktONEZHbTV0bHJUcmdnc19WTDJoNUpMRA?oc=5","first_seen":"2026-10-02T22:15:31.745290Z","last_seen":"2026-10-02T22:15:31.745290Z","last_rank":24,"peak_rank":24,"last_volume":null,"peak_volume":null,"seen_count":1,"score":0.85,"category_hint":"business","section":"business","category":"business","summary":"Event Marketer has published a piece outlining three insights on experience intelligence and how businesses can measure its impact. The article addresses how brands track the value of experiential marketing and translate customer experiences into measurable business results. It is aimed at marketers looking for practical frameworks to justify experience-led investments.","why":"Marketers are actively seeking ways to quantify the business value of experiential and customer-facing initiatives.","tone":"neutral","entities":["Event Marketer"],"summarized_at":"2026-10-02T22:17:27.755343Z","meta":{"via":"scan","lang":"en","term":"business","source":"Event Marketer","published":"Fri, 02 Oct 2026 17:46:40 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Three Insights on Measuring Experience Intelligence Business Impact","section_name":"Business","category_name":"Business","timeline":[{"captured_at":"2026-10-02T22:15:31.745290Z","rank":24,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMipAFBVV95cUxNV1lsZkQ2MWljaS0tMHprOGgzaEJOdnoyMGV1Z3IyY3lOQjlIOWpJZDJ6N3I4UFBxYnhfNTVlQmtHUmpWVVp5T2ZPYU92S01JYTR1WlZqblVPWjc2RkFsYVVvWVBCYllIM2RzUl96bUlHcGFoaXAtcE5LS2FtTUszdF9iQnJpOHZQUXdnYktONEZHbTV0bHJUcmdnc19WTDJoNUpMRA?oc=5","author":"Event Marketer","title":"Experience Intelligence: 3 Insights on Measuring Business Impact","snippet":null,"posted_at":"2026-10-02T17:46:40Z","likes":null}],"elsewhere":[],"window":"7d"}}