{"ok":true,"trend":{"id":779738,"platform":"google","region":"GB","key":"the substance","title":"the substance","url":"https://trends.google.com/trending?geo=GB&q=the substance","first_seen":"2026-10-02T21:20:51.546763Z","last_seen":"2026-10-02T21:50:47.140490Z","last_rank":10,"peak_rank":6,"last_volume":2000,"peak_volume":2000,"seen_count":3,"score":0.538828125,"category_hint":null,"section":null,"category":null,"summary":"The 2024 body-horror film 'The Substance', directed by Coralie Fargeat and starring Demi Moore, is drawing attention over its awards strategy. Reporting argues the film is being positioned as a comedy to improve its chances in award categories, despite its horror and drama elements. The debate has reignited discussion about how studios classify films for award eligibility.","why":"People are discussing the film's awards positioning, with debate over whether labelling it a comedy is a strategic move to win trophies more easily.","tone":"mixed","entities":["The Substance","Coralie Fargeat","Demi Moore","Forbes"],"summarized_at":"2026-10-02T21:21:40.241480Z","meta":{"lang":"en","picture":"https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRRA-toczX80PWmPcLr8cLwqRvplth4fzQ9RnF3Ir5zqXSHSuL42_jvjf-fHIs","traffic":"2000+","published":"Fri, 2 Oct 2026 13:40:00 -0700","picture_source":"The Guardian"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"The Substance: comedy classification sparks awards controversy","timeline":[{"captured_at":"2026-10-02T21:20:51.546763Z","rank":6,"volume":1000},{"captured_at":"2026-10-02T21:36:48.288022Z","rank":9,"volume":2000},{"captured_at":"2026-10-02T21:50:47.140490Z","rank":10,"volume":2000}],"posts":[{"platform":"google","url":"https://www.forbes.com/sites/paultassi/2026/10/01/obsession-will-claim-its-a-comedy-to-win-awards-more-easily/","author":"Forbes","title":"‘Obsession’ Will Claim It’s A Comedy To Win Awards More Easily","snippet":null,"posted_at":null,"likes":null}],"elsewhere":[],"window":"7d"}}