{"ok":true,"trend":{"id":777450,"platform":"news","region":"global","key":"where startups should test to scale","title":"Where startups should test to scale","url":"https://news.google.com/rss/articles/CBMie0FVX3lxTE9venhYMjR4QTJoQ05MTmtueERhNWRheEpCdVRRRmE2bkFRbDl4MWlkSy1VazBQRDlEc3ByUGlyaU1MbjdpUVQzTTlTWmFrWnFhSnB1cGhIaXdZVnRHQnAweEp2eHNFR1JGWXpCaU4xVndQcm9ad1VEVDNTTQ?oc=5","first_seen":"2026-10-02T20:53:32.290415Z","last_seen":"2026-10-03T12:03:59.548194Z","last_rank":27,"peak_rank":13,"last_volume":null,"peak_volume":0,"seen_count":17,"score":41.08,"category_hint":"startups","section":"business","category":"business","summary":"Columbia Business School has published guidance on where startups should focus their testing efforts as they work to scale. The piece argues that choosing the right markets and conditions for experimentation is a key factor in whether early-stage companies can grow successfully. It is drawing attention among founders and the startup community looking for practical advice on scaling.","why":"Entrepreneurs are actively seeking guidance on scaling strategy, making expert advice on startup testing timely.","tone":"neutral","entities":["Columbia Business School"],"summarized_at":"2026-10-03T09:00:15.741359Z","meta":{"via":"scan","lang":"en","term":"startup","source":"Columbia Business School","published":"Fri, 02 Oct 2026 19:32:54 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Where Startups Should Test to Scale","section_name":"Business","category_name":"Business","timeline":[{"captured_at":"2026-10-02T20:53:32.290415Z","rank":13,"volume":null},{"captured_at":"2026-10-02T20:58:36.980940Z","rank":26,"volume":null},{"captured_at":"2026-10-02T22:15:31.745290Z","rank":14,"volume":null},{"captured_at":"2026-10-02T22:20:33.761062Z","rank":32,"volume":null},{"captured_at":"2026-10-02T23:38:11.080630Z","rank":28,"volume":null},{"captured_at":"2026-10-02T23:43:12.514947Z","rank":34,"volume":null},{"captured_at":"2026-10-03T02:23:11.288598Z","rank":21,"volume":null},{"captured_at":"2026-10-03T02:28:11.520146Z","rank":16,"volume":null},{"captured_at":"2026-10-03T03:45:28.777200Z","rank":31,"volume":null},{"captured_at":"2026-10-03T03:50:30.881832Z","rank":18,"volume":null},{"captured_at":"2026-10-03T05:07:29.401143Z","rank":36,"volume":null},{"captured_at":"2026-10-03T05:12:30.846993Z","rank":24,"volume":null},{"captured_at":"2026-10-03T06:34:30.256594Z","rank":21,"volume":null},{"captured_at":"2026-10-03T07:56:30.198181Z","rank":23,"volume":null},{"captured_at":"2026-10-03T09:18:52.044662Z","rank":26,"volume":null},{"captured_at":"2026-10-03T10:41:35.377342Z","rank":28,"volume":null},{"captured_at":"2026-10-03T12:03:59.548194Z","rank":27,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMie0FVX3lxTE9venhYMjR4QTJoQ05MTmtueERhNWRheEpCdVRRRmE2bkFRbDl4MWlkSy1VazBQRDlEc3ByUGlyaU1MbjdpUVQzTTlTWmFrWnFhSnB1cGhIaXdZVnRHQnAweEp2eHNFR1JGWXpCaU4xVndQcm9ad1VEVDNTTQ?oc=5","author":"Columbia Business School","title":"Where startups should test to scale","snippet":null,"posted_at":"2026-10-02T19:32:54Z","likes":null}],"elsewhere":[],"window":"7d"}}