{"ok":true,"trend":{"id":753644,"platform":"google","region":"AU","key":"the age","title":"the age","url":"https://trends.google.com/trending?geo=AU&q=the age","first_seen":"2026-10-02T16:20:48.747902Z","last_seen":"2026-10-02T20:20:48.194789Z","last_rank":9,"peak_rank":3,"last_volume":500,"peak_volume":500,"seen_count":7,"score":0.574921875,"category_hint":null,"section":null,"category":null,"summary":"Australian media are examining the social and economic consequences of the country's ageing population, with new reporting noting that death rates are climbing as baby boomers reach their 80s. Coverage in Fairfax outlets explores the generational repercussions, from inheritance flows to housing, as the largest cohort in Australian history begins to pass away. The topic has sparked broad discussion about how Australia prepares for this demographic shift.","why":"Demographic milestones and generational change remain hot-button issues in Australia, especially around housing and inheritance.","tone":"neutral","entities":["Australia","baby boomers","Nine Entertainment","SMH","WAtoday"],"summarized_at":"2026-10-02T22:23:27.660566Z","meta":{"lang":"en","picture":"https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcSjMJZFmCrn8AyMm9ipujT62Fc6KR86cSgLB_3YJcUIBrmAAGypQDZj9Hyl_RM","traffic":"500+","published":"Fri, 2 Oct 2026 09:00:00 -0700","picture_source":"SMH.com.au"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Australia confronts the passing of the baby boomer generation","timeline":[{"captured_at":"2026-10-02T16:20:48.747902Z","rank":3,"volume":200},{"captured_at":"2026-10-02T19:05:48.426773Z","rank":5,"volume":500},{"captured_at":"2026-10-02T19:20:46.472385Z","rank":5,"volume":500},{"captured_at":"2026-10-02T19:35:49.437575Z","rank":5,"volume":500},{"captured_at":"2026-10-02T19:50:46.826630Z","rank":7,"volume":500},{"captured_at":"2026-10-02T20:05:47.697534Z","rank":7,"volume":500},{"captured_at":"2026-10-02T20:20:48.194789Z","rank":9,"volume":500}],"posts":[{"platform":"google","url":"https://www.smh.com.au/national/death-rates-are-climbing-as-australia-s-baby-boomers-reach-their-80s-20261003-p612dc.html","author":"SMH.com.au","title":"Death rates are climbing as Australia’s baby boomers reach their 80s","snippet":null,"posted_at":null,"likes":null},{"platform":"google","url":"https://www.smh.com.au/business/the-economy/not-ok-boomers-the-repercussions-of-a-generation-on-its-way-out-20261003-p612b2.html","author":"SMH.com.au","title":"Not OK, Boomers? The repercussions of a generation on its way out","snippet":null,"posted_at":null,"likes":null},{"platform":"google","url":"https://www.abc.net.au/news/2026-10-03/earthquake-strikes-near-leongatha-gippsland-victoria/107224300","author":"ABC News & Headlines – Australian Broadcasting Corporation","title":"Magnitude-4.8 earthquake strikes in rural Victoria","snippet":null,"posted_at":null,"likes":null},{"platform":"google","url":"https://www.watoday.com.au/national/test-your-general-knowledge-with-the-good-weekend-quiz-20261002-p611el.html","author":"WAtoday","title":"Can you score a perfect 25 in this week’s Good Weekend quiz?","snippet":null,"posted_at":null,"likes":null}],"elsewhere":[],"window":"7d"}}