{"ok":true,"trend":{"id":744977,"platform":"mastodon","region":"global","key":"big 12 launches sportsmanship campaign in wake of derogatory chants directed at byu https://www. nytimes.com/athletic/76","title":"Big 12 launches sportsmanship campaign in wake of derogatory chants directed at BYU https://www. nytimes.com/athletic/76","url":"https://sportsfeed.me/@athletic_bb/117371732221293029","first_seen":"2026-10-02T14:42:29.033319Z","last_seen":"2026-10-02T16:04:29.062848Z","last_rank":12,"peak_rank":10,"last_volume":1,"peak_volume":1,"seen_count":2,"score":0.781875,"category_hint":"basketball","section":"sport","category":"basketball","summary":"The Big 12 has announced a new sportsmanship campaign following derogatory chants directed at BYU, per a report in The Athletic. The conference says it has a zero-tolerance policy toward discriminatory behavior, but repeated incidents have prompted it to step up its response and push a league-wide message on conduct at games.","why":"Repeat discriminatory chanting incidents, including chants aimed at BYU, have raised concerns about fan behavior and forced the conference to act publicly.","tone":"negative","entities":["Big 12","BYU"],"summarized_at":"2026-10-02T14:44:13.540974Z","meta":{"tag":"basketball","via":"scan","kind":"status","lang":"en","instance":"mastodon.social","tag_uses":126},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Big 12 launches sportsmanship campaign after derogatory chants at BYU","section_name":"Sport","category_name":"Basketball","timeline":[{"captured_at":"2026-10-02T14:42:29.033319Z","rank":10,"volume":1},{"captured_at":"2026-10-02T16:04:29.062848Z","rank":12,"volume":1}],"posts":[{"platform":"mastodon","url":"https://sportsfeed.me/@athletic_bb/117371732221293029","author":"athletic_bb@sportsfeed.me","title":null,"snippet":"Big 12 launches sportsmanship campaign in wake of derogatory chants directed at BYU https://www. nytimes.com/athletic/7650656/2 026/10/02/byu-chants-derogatory-big-12/ The Big 12 has a zero-tolerance policy toward discriminatory behavior, but repeat issues sparked increased…","posted_at":"2026-10-02T14:15:03Z","likes":1}],"elsewhere":[],"window":"7d"}}