{"ok":true,"trend":{"id":734368,"platform":"news","region":"global","key":"the business of sustainability","title":"The Business Of Sustainability","url":"https://news.google.com/rss/articles/CBMiogFBVV95cUxOUkZTMzIzSHNrZjdOU0d5cnRlZHZCa0cxcXVka2dmeFZaQXgydEw0NXoxSGxCaUNZaDcyaFdpeTExeGhpZE8zMWUxaFIyYzNtUUNnanBzR0pBRkZZZTFnU1g5a2FaaWVOYnJ6T25fQVVkSkVDTFg3WUtvV2J3R1lxdDVQZUx1eDI1QV9XSUpWS29yald2T0JZT3NOaVpaWmJIMHc?oc=5","first_seen":"2026-10-02T12:40:12.912561Z","last_seen":"2026-10-02T14:02:10.775047Z","last_rank":35,"peak_rank":29,"last_volume":null,"peak_volume":0,"seen_count":2,"score":0.63375,"category_hint":"business","section":"business","category":"business","summary":"Sustainability is being framed increasingly as a business priority rather than a purely environmental concern, with companies examining how sustainable practices affect profitability, investment and long-term strategy. Discussion centres on how firms balance environmental goals with commercial pressures, and what sustainability means for the future of global business operations.","why":"Growing corporate and investor focus on environmental, social and governance concerns is keeping sustainability in business headlines.","tone":"neutral","entities":["WilmingtonBiz"],"summarized_at":"2026-10-02T12:42:07.144094Z","meta":{"via":"scan","lang":"en","term":"business","source":"WilmingtonBiz","published":"Fri, 02 Oct 2026 12:31:49 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"The Business of Sustainability Gains Attention","section_name":"Business","category_name":"Business","timeline":[{"captured_at":"2026-10-02T12:40:12.912561Z","rank":29,"volume":null},{"captured_at":"2026-10-02T14:02:10.775047Z","rank":35,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMiogFBVV95cUxOUkZTMzIzSHNrZjdOU0d5cnRlZHZCa0cxcXVka2dmeFZaQXgydEw0NXoxSGxCaUNZaDcyaFdpeTExeGhpZE8zMWUxaFIyYzNtUUNnanBzR0pBRkZZZTFnU1g5a2FaaWVOYnJ6T25fQVVkSkVDTFg3WUtvV2J3R1lxdDVQZUx1eDI1QV9XSUpWS29yald2T0JZT3NOaVpaWmJIMHc?oc=5","author":"WilmingtonBiz","title":"The Business Of Sustainability","snippet":null,"posted_at":"2026-10-02T12:31:49Z","likes":null}],"elsewhere":[],"window":"7d"}}