{"ok":true,"trend":{"id":732164,"platform":"news","region":"global","key":"fashion’s hidden footprint: it starts with how fibre is farmed","title":"Fashion’s Hidden Footprint: It Starts With How Fibre Is Farmed","url":"https://news.google.com/rss/articles/CBMihgFBVV95cUxQcjJLemtjZU1XLWFVTGJ3RG9OVjFPWldhM0g1YXl6eXdrczBqWl9aSXYwNHJSSC1VMUJFdjltdHc3d2VTMW9IZmhTOFA2anVWWHMtMHF4emNpTzZfOWdBci1RenNrUW8zU2dfY0gxLUVVSnkxZHR1bmFOZFJIYUd6dUw2R1ExUQ?oc=5","first_seen":"2026-10-02T12:16:11.313220Z","last_seen":"2026-10-02T13:38:11.895375Z","last_rank":30,"peak_rank":23,"last_volume":null,"peak_volume":0,"seen_count":2,"score":0.7415625,"category_hint":"fashion","section":"life","category":"fashion","summary":"Fashion's environmental footprint begins long before the runway or the garment rack, with the way raw fibres such as cotton, wool and synthetics are farmed and produced. New attention is turning to agriculture's role in the industry's emissions, water use and soil damage, with calls for brands to address fibre sourcing as the first step toward sustainability.","why":"Growing scrutiny of fashion's supply chains is shifting focus to the environmental impact of fibre cultivation at the very start of production.","tone":"neutral","entities":["fashion industry","Impakter"],"summarized_at":"2026-10-02T12:18:02.935737Z","meta":{"via":"scan","lang":"en","term":"fashion","source":"Impakter","published":"Fri, 02 Oct 2026 11:17:12 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Fashion's Hidden Footprint: It Starts With How Fibre Is Farmed","section_name":"Life","category_name":"Fashion","timeline":[{"captured_at":"2026-10-02T12:16:11.313220Z","rank":23,"volume":null},{"captured_at":"2026-10-02T13:38:11.895375Z","rank":30,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMihgFBVV95cUxQcjJLemtjZU1XLWFVTGJ3RG9OVjFPWldhM0g1YXl6eXdrczBqWl9aSXYwNHJSSC1VMUJFdjltdHc3d2VTMW9IZmhTOFA2anVWWHMtMHF4emNpTzZfOWdBci1RenNrUW8zU2dfY0gxLUVVSnkxZHR1bmFOZFJIYUd6dUw2R1ExUQ?oc=5","author":"Impakter","title":"Fashion’s Hidden Footprint: It Starts With How Fibre Is Farmed","snippet":null,"posted_at":"2026-10-02T11:17:12Z","likes":null}],"elsewhere":[],"window":"7d"}}