{"ok":true,"trend":{"id":727857,"platform":"news","region":"global","key":"why digital-first brands are moving into physical retail","title":"Why Digital-First Brands Are Moving Into Physical Retail","url":"https://news.google.com/rss/articles/CBMisgFBVV95cUxPM01mUDFQbi1JWmoyakY1UmpwcFlLRTRZLVNpbHlPMVJQSGtxTDZtYnRwYm00VVI2ZDdQVFVTa1NWS2stTjBUSjM5Nnp2Tnd6YmZUNnNTa3RLeEVGWE1udnd0alpxSDZkcmR5bV9qX3k1WWZzYTBnU0xCc25lbV9hbTJDbkVNalh5cDVTUHA2YWkzR3lEc3JHV21uTllEWU0xRDQ1SldHY24tN3NfRUdxLXFR?oc=5","first_seen":"2026-10-02T11:26:09.975783Z","last_seen":"2026-10-02T15:32:33.589091Z","last_rank":27,"peak_rank":10,"last_volume":null,"peak_volume":0,"seen_count":4,"score":0.90875,"category_hint":"retail","section":"business","category":"retail","summary":"Digital-first brands are expanding into physical retail, opening stores after building their businesses online. The shift reflects a broader trend in the retail sector, as e-commerce-native companies seek in-person customer experiences, brand visibility and new revenue channels. Commentators note that physical locations can complement rather than compete with online sales, though costs and real estate risks remain key challenges for these formerly online-only businesses.","why":"Ongoing interest in how e-commerce brands are adapting their strategies as online growth slows and physical retail evolves.","tone":"neutral","entities":["digital-first brands","retail industry"],"summarized_at":"2026-10-02T17:30:56.040919Z","meta":{"via":"scan","lang":"en","term":"retail","source":"forbes.com","published":"Fri, 02 Oct 2026 11:15:03 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Why Digital-First Brands Are Moving Into Physical Retail","section_name":"Business","category_name":"Retail","timeline":[{"captured_at":"2026-10-02T11:26:09.975783Z","rank":10,"volume":null},{"captured_at":"2026-10-02T12:48:10.372177Z","rank":17,"volume":null},{"captured_at":"2026-10-02T14:10:13.599572Z","rank":20,"volume":null},{"captured_at":"2026-10-02T15:32:33.589091Z","rank":27,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMisgFBVV95cUxPM01mUDFQbi1JWmoyakY1UmpwcFlLRTRZLVNpbHlPMVJQSGtxTDZtYnRwYm00VVI2ZDdQVFVTa1NWS2stTjBUSjM5Nnp2Tnd6YmZUNnNTa3RLeEVGWE1udnd0alpxSDZkcmR5bV9qX3k1WWZzYTBnU0xCc25lbV9hbTJDbkVNalh5cDVTUHA2YWkzR3lEc3JHV21uTllEWU0xRDQ1SldHY24tN3NfRUdxLXFR?oc=5","author":"Forbes","title":"Why Digital-First Brands Are Moving Into Physical Retail","snippet":null,"posted_at":"2026-10-02T11:15:03Z","likes":null}],"elsewhere":[],"window":"7d"}}