{"ok":true,"trend":{"id":718680,"platform":"news","region":"global","key":"eu cracks down on vague 'environmentally friendly' claims and hidden product obsolescence","title":"EU cracks down on vague 'environmentally friendly' claims and hidden product obsolescence","url":"https://news.google.com/rss/articles/CBMiiAFBVV95cUxPa0I2UHdsc180cFlZb1NnVFMzY1NiZktaYlg1ZjBnUTE3THZqMFpjVHIxSHFTRW0wWkpjOEZGYjBJYk9QWENKUmpPaGM0WHh0SnJyQ1pEb0MyajFjN3lXU0FsVDZuaHpXNTFhV09DckFsRVdMd0pwLVp0dzVhRDVhSjQ4S1JqMWZx?oc=5","first_seen":"2026-10-02T09:40:13.850269Z","last_seen":"2026-10-02T12:24:11.669154Z","last_rank":33,"peak_rank":22,"last_volume":null,"peak_volume":0,"seen_count":3,"score":0.721875,"category_hint":"eu_politics","section":"world","category":"eu_politics","summary":"The European Union is tightening rules against companies that make vague 'environmentally friendly' claims and products designed to fail early. Under the crackdown, businesses will need solid evidence for green marketing statements, while practices like planned obsolescence face restrictions. Supporters say the measures aim to protect consumers from misleading eco-labels and reduce waste by forcing longer-lasting products.","why":"New EU consumer protection rules targeting greenwashing and product obsolescence are drawing attention from businesses and consumers.","tone":"neutral","entities":["European Union"],"summarized_at":"2026-10-02T09:41:21.401640Z","meta":{"via":"scan","lang":"en","term":"european union","source":"The Cool Down","published":"Fri, 02 Oct 2026 09:10:00 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"EU cracks down on vague green claims and planned obsolescence","section_name":"World","category_name":"EU Politics","timeline":[{"captured_at":"2026-10-02T09:40:13.850269Z","rank":22,"volume":null},{"captured_at":"2026-10-02T11:02:14.112147Z","rank":32,"volume":null},{"captured_at":"2026-10-02T12:24:11.669154Z","rank":33,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMiiAFBVV95cUxPa0I2UHdsc180cFlZb1NnVFMzY1NiZktaYlg1ZjBnUTE3THZqMFpjVHIxSHFTRW0wWkpjOEZGYjBJYk9QWENKUmpPaGM0WHh0SnJyQ1pEb0MyajFjN3lXU0FsVDZuaHpXNTFhV09DckFsRVdMd0pwLVp0dzVhRDVhSjQ4S1JqMWZx?oc=5","author":"The Cool Down","title":"EU cracks down on vague 'environmentally friendly' claims and hidden product obsolescence","snippet":null,"posted_at":"2026-10-02T09:10:00Z","likes":null}],"elsewhere":[],"window":"7d"}}