{"ok":true,"trend":{"id":705934,"platform":"mastodon","region":"global","key":"game: most of the budget is decided before anything is bought: sixteen terms, four groups of four. saturday's grid leans","title":"Game: Most of the budget is decided before anything is bought: Sixteen terms, four groups of four. Saturday's grid leans","url":"https://mastodon.social/@ppcland/117369997574212718","first_seen":"2026-10-02T07:15:08.993156Z","last_seen":"2026-10-03T01:04:27.962783Z","last_rank":9,"peak_rank":9,"last_volume":3,"peak_volume":3,"seen_count":14,"score":71.53,"category_hint":"personal_finance","section":"business","category":"personal_finance","summary":"A new puzzle challenge asks players to sort sixteen advertising and marketing terms into four groups of four, built around the idea that most of a paid advertising budget is decided before any money is spent. The Saturday edition leans on the commercial and legal side of the trade, and one group is said to be trickier than it looks.","why":"Paid search and advertising professionals are sharing a fresh category-sorting puzzle that plays on industry jargon.","tone":"neutral","entities":["PPC Land","paid advertising","budget planning"],"summarized_at":"2026-10-02T19:20:38.849596Z","meta":{"tag":"budgeting","via":"scan","kind":"status","lang":"en","instance":"mastodon.social","tag_uses":3},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"New puzzle game tests how advertising budgets get set","section_name":"Business","category_name":"Personal Finance","timeline":[{"captured_at":"2026-10-02T07:15:08.993156Z","rank":9,"volume":3},{"captured_at":"2026-10-02T08:37:46.296271Z","rank":9,"volume":3},{"captured_at":"2026-10-02T10:00:12.988924Z","rank":9,"volume":3},{"captured_at":"2026-10-02T11:22:07.947435Z","rank":9,"volume":3},{"captured_at":"2026-10-02T12:44:08.582778Z","rank":9,"volume":3},{"captured_at":"2026-10-02T14:06:07.565007Z","rank":9,"volume":3},{"captured_at":"2026-10-02T15:28:28.738482Z","rank":9,"volume":3},{"captured_at":"2026-10-02T16:50:30.220254Z","rank":9,"volume":3},{"captured_at":"2026-10-02T18:13:08.761530Z","rank":9,"volume":3},{"captured_at":"2026-10-02T19:35:09.129659Z","rank":9,"volume":3},{"captured_at":"2026-10-02T20:57:28.662349Z","rank":9,"volume":3},{"captured_at":"2026-10-02T22:19:28.384711Z","rank":9,"volume":3},{"captured_at":"2026-10-02T23:42:07.663460Z","rank":9,"volume":3},{"captured_at":"2026-10-03T01:04:27.962783Z","rank":9,"volume":3}],"posts":[{"platform":"mastodon","url":"https://mastodon.social/@ppcland/117369997574212718","author":"ppcland","title":null,"snippet":"Game: Most of the budget is decided before anything is bought: Sixteen terms, four groups of four. Saturday's grid leans on the commercial and legal edges of the job, and one group is tighter than it looks. https:// ppc.land/budget-decided-before -anything-is-bought/ #…","posted_at":"2026-10-02T06:53:55.283000Z","likes":3}],"elsewhere":[],"window":"7d"}}