{"ok":true,"trend":{"id":699259,"platform":"news","region":"global","key":"marketers rethink in-store retail media","title":"Marketers rethink in-store retail media","url":"https://news.google.com/rss/articles/CBMihgFBVV95cUxOVF9ISG1UTzZMQm01X2lIMWhhOFdSZzVDczc0R3NZNGw3S3FCbktHU1R4UFF1dnlsZWlLVGhWS0ZqYTl0dEJmaHYzNy1CZ2U4MlM4YUtLNWdyZ0JieVVRS041RHc4aC1GWXhlblZscl8zYVNSTTNhWmZ0Wl9CcWUwVjdvTFk3Zw?oc=5","first_seen":"2026-10-02T05:56:49.480600Z","last_seen":"2026-10-02T08:41:50.330327Z","last_rank":31,"peak_rank":28,"last_volume":null,"peak_volume":0,"seen_count":3,"score":0.765625,"category_hint":"retail","section":"business","category":"retail","summary":"Marketers are reassessing how they use in-store retail media, weighing whether screens, displays and other shopper-facing formats justify their growing share of advertising budgets. The debate centres on measurement, effectiveness and how in-store channels fit alongside online retail media networks, as brands look for clearer returns on their spending at the point of sale.","why":"Retail media is one of the fastest-growing advertising categories, prompting fresh scrutiny of how well in-store formats actually perform.","tone":"neutral","entities":["marketers","retail media industry"],"summarized_at":"2026-10-02T05:58:51.034569Z","meta":{"via":"scan","lang":"en","term":"retail","source":"marketingreport.one","published":"Fri, 02 Oct 2026 05:43:34 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Marketers Rethink In-Store Retail Media","section_name":"Business","category_name":"Retail","timeline":[{"captured_at":"2026-10-02T05:56:49.480600Z","rank":31,"volume":null},{"captured_at":"2026-10-02T07:19:08.277707Z","rank":28,"volume":null},{"captured_at":"2026-10-02T08:41:50.330327Z","rank":31,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMihgFBVV95cUxOVF9ISG1UTzZMQm01X2lIMWhhOFdSZzVDczc0R3NZNGw3S3FCbktHU1R4UFF1dnlsZWlLVGhWS0ZqYTl0dEJmaHYzNy1CZ2U4MlM4YUtLNWdyZ0JieVVRS041RHc4aC1GWXhlblZscl8zYVNSTTNhWmZ0Wl9CcWUwVjdvTFk3Zw?oc=5","author":"marketingreport.one","title":"Marketers rethink in-store retail media","snippet":null,"posted_at":"2026-10-02T05:44:25Z","likes":null}],"elsewhere":[],"window":"7d"}}