{"ok":true,"trend":{"id":680174,"platform":"mastodon","region":"global","key":"what's gone wrong at nike? how the world's sportswear giant lost its mojo https://www.bbc.co.uk/news/articles/c6je85jzk9","title":"What's gone wrong at Nike? How the world's sportswear giant lost its mojo https://www.bbc.co.uk/news/articles/c6je85jzk9","url":"https://www.bbc.co.uk/news/articles/c6je85jzk9y7o?at_medium=RSS&at_campaign=rss","first_seen":"2026-10-02T02:18:44.834775Z","last_seen":"2026-10-02T02:18:44.834775Z","last_rank":5,"peak_rank":5,"last_volume":2,"peak_volume":2,"seen_count":1,"score":0.52046875,"category_hint":"sports","section":"sport","category":"sports","summary":"The BBC examines Nike's struggles, arguing the world's largest sportswear company has lost its edge after years of dominance. The piece looks at how the brand's product innovation, marketing and strategy have faltered, allowing rivals to gain ground and prompting questions about whether Nike can recover its former cultural and commercial strength.","why":"A major BBC feature on Nike's decline is drawing attention to the sportswear giant's current business and brand troubles.","tone":"negative","entities":["Nike","BBC"],"summarized_at":"2026-10-02T02:19:01.302571Z","meta":{"tag":"sports","via":"scan","kind":"status","lang":"en","instance":"mastodon.social","tag_uses":542},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"What's gone wrong at Nike?","section_name":"Sport","category_name":"Sports","timeline":[{"captured_at":"2026-10-02T02:18:44.834775Z","rank":5,"volume":2}],"posts":[{"platform":"mastodon","url":"https://www.bbc.co.uk/news/articles/c6je85jzk9y7o?at_medium=RSS&at_campaign=rss","author":"bbc_news@robot.villas","title":null,"snippet":"What's gone wrong at Nike? How the world's sportswear giant lost its mojo https://www.bbc.co.uk/news/articles/c6je85jzk9y7o?at_medium=RSS&at_campaign=rss # Business # Sports # Marketing","posted_at":"2026-10-01T20:51:09Z","likes":2}],"elsewhere":[],"window":"7d"}}