{"ok":true,"trend":{"id":677091,"platform":"news","region":"global","key":"nike plans a smaller company as sales slide deepens","title":"Nike Plans a Smaller Company as Sales Slide Deepens","url":"https://news.google.com/rss/articles/CBMiugFBVV95cUxOVURNQnYxSXZNcGJXeFZBUjR3cHZzZXdVXzNBNXFfR3Vidm00eFhrNlNfak9qZ1dhQ2tQU01CeWt6S1AzUXFRMk85SDVIbXNXU0pOU3FWMnEzWDhiVl83OWp0Wk01c0kxTVN6THBRQkJtU1p2OU1Bd2dNZ3ByeHFRYUduSjlXNWlPaHZpaC00ZnA1azU2cTRvU0l6b0lnMm1SZUxKTkNma1NRRVdfTXdzc1RIdTF6d0FaMWc?oc=5","first_seen":"2026-10-02T01:38:23.914500Z","last_seen":"2026-10-02T09:57:11.864125Z","last_rank":37,"peak_rank":37,"last_volume":null,"peak_volume":0,"seen_count":6,"score":0.7821875,"category_hint":"markets","section":"business","category":"business","summary":"Nike is preparing to shrink the company as its sales decline worsens, according to a Wall Street Journal report. The sportswear giant plans to become a smaller organization amid a deepening slide in revenue, signaling a significant strategic reset for one of the world's best-known athletic brands. Details of the scale of job cuts or restructuring have not been laid out in the report.","why":"Nike's worsening sales slump and plans to downsize signal major trouble for the world's largest sportswear brand.","tone":"negative","entities":["Nike","Wall Street Journal"],"summarized_at":"2026-10-02T07:41:26.482154Z","meta":{"via":"scan","lang":"en","term":"wall street","source":"wsj.com","published":"Fri, 02 Oct 2026 08:55:00 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Nike Plans a Smaller Company as Sales Slide Deepens","section_name":"Business","category_name":"Business","timeline":[{"captured_at":"2026-10-02T01:38:23.914500Z","rank":37,"volume":null},{"captured_at":"2026-10-02T03:03:48.590613Z","rank":37,"volume":null},{"captured_at":"2026-10-02T04:26:48.024218Z","rank":37,"volume":null},{"captured_at":"2026-10-02T05:48:47.911062Z","rank":37,"volume":null},{"captured_at":"2026-10-02T07:11:09.881985Z","rank":37,"volume":null},{"captured_at":"2026-10-02T09:56:13.138918Z","rank":37,"volume":null},{"captured_at":"2026-10-02T09:57:11.864125Z","rank":37,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMiugFBVV95cUxOVURNQnYxSXZNcGJXeFZBUjR3cHZzZXdVXzNBNXFfR3Vidm00eFhrNlNfak9qZ1dhQ2tQU01CeWt6S1AzUXFRMk85SDVIbXNXU0pOU3FWMnEzWDhiVl83OWp0Wk01c0kxTVN6THBRQkJtU1p2OU1Bd2dNZ3ByeHFRYUduSjlXNWlPaHZpaC00ZnA1azU2cTRvU0l6b0lnMm1SZUxKTkNma1NRRVdfTXdzc1RIdTF6d0FaMWc?oc=5","author":"WSJ","title":"Nike Plans a Smaller Company as Sales Slide Deepens","snippet":null,"posted_at":"2026-10-01T22:40:00Z","likes":null}],"elsewhere":[],"window":"7d"}}