{"ok":true,"trend":{"id":673977,"platform":"mastodon","region":"global","key":"when watching # tv , commercials are for scrolling through your phone.","title":"When watching # TV , commercials are for scrolling through your phone.","url":"https://mastodon.world/@paninid/117368410094747805","first_seen":"2026-10-02T01:05:17.822430Z","last_seen":"2026-10-02T01:05:17.822430Z","last_rank":1,"peak_rank":1,"last_volume":4,"peak_volume":4,"seen_count":1,"score":23.095,"category_hint":"television","section":"culture","category":"television","summary":"Viewers increasingly treat commercial breaks on television as time to pick up their phones and scroll instead of watching the ads. The observation, shared in a short online remark, captures a widely recognised shift in viewing habits: second-screen behaviour has made traditional TV advertising far easier to ignore, a trend advertisers and broadcasters have been grappling with for years.","why":"It states a shared, relatable habit that many viewers recognise in themselves during ad breaks.","tone":"neutral","entities":["television","advertisers"],"summarized_at":"2026-10-02T01:07:05.490384Z","meta":{"tag":"tv","via":"scan","kind":"status","lang":"en","instance":"mastodon.social","tag_uses":338},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"TV commercials have become phone-scrolling breaks","section_name":"Culture","category_name":"Television","timeline":[{"captured_at":"2026-10-02T01:05:17.822430Z","rank":1,"volume":4}],"posts":[{"platform":"mastodon","url":"https://mastodon.world/@paninid/117368410094747805","author":"paninid@mastodon.world","title":null,"snippet":"When watching # TV , commercials are for scrolling through your phone.","posted_at":"2026-10-02T00:10:12Z","likes":4}],"elsewhere":[],"window":"7d"}}