{"ok":true,"trend":{"id":67144,"platform":"mastodon","region":"global","key":"eu geht gegen \"greenwashing\" in der werbung vor \"grün\", \"nachhaltig\", \"klimaneutral\" - eine ab heute geltende eu-richtli","title":"EU geht gegen \"Greenwashing\" in der Werbung vor \"Grün\", \"nachhaltig\", \"klimaneutral\" - eine ab heute geltende EU-Richtli","url":"https://ard.social/@tagesschau/117341206820606554","first_seen":"2026-09-27T05:05:37.185186Z","last_seen":"2026-09-27T07:47:37.753382Z","last_rank":1,"peak_rank":1,"last_volume":27,"peak_volume":27,"seen_count":3,"score":6.119375,"category_hint":"eu_politics","section":"world","category":"eu_politics","summary":"A new EU directive aimed at curbing greenwashing in advertising comes into force. Terms like 'green', 'sustainable' and 'climate neutral' must now meet stricter rules so environmental claims are clearer and verifiable for consumers. Attention in Germany is focused on the national implementation, which has drawn criticism, along with practical questions about what happens to products already sold in old packaging with sustainability claims.","why":"The EU rules against misleading environmental advertising claims have just entered into force, raising questions about enforcement and Germany's implementation.","tone":"neutral","entities":["European Union","Germany"],"summarized_at":"2026-09-27T05:07:45.340087Z","meta":{"tag":"eu","via":"scan","kind":"status","lang":"de","generic":0.05,"instance":"mastodon.social","tag_uses":127},"nw":0.86,"promo":0.02,"kind":"news_event","importance":1.93,"hidden":false,"hide_reason":null,"judged_at":"2026-09-27T05:05:37.509175Z","title_en":"EU directive targeting greenwashing in advertising takes effect","section_name":"World","category_name":"EU Politics","timeline":[{"captured_at":"2026-09-27T05:05:37.185186Z","rank":6,"volume":4},{"captured_at":"2026-09-27T06:27:36.709024Z","rank":1,"volume":17},{"captured_at":"2026-09-27T07:47:37.753382Z","rank":1,"volume":27}],"posts":[{"platform":"mastodon","url":"https://ard.social/@tagesschau/117341206820606554","author":"tagesschau@ard.social","title":null,"snippet":"EU geht gegen \"Greenwashing\" in der Werbung vor \"Grün\", \"nachhaltig\", \"klimaneutral\" - eine ab heute geltende EU-Richtlinie soll für mehr Klarheit bei Umwelt-Aussagen sorgen. Kritik gibt es an der deutschen Umsetzung. Was passiert nun mit Produkten in alten Verpackungen? Von…","posted_at":"2026-09-27T04:52:03Z","likes":27}],"elsewhere":[],"window":"7d"}}