{"ok":true,"trend":{"id":660082,"platform":"mastodon","region":"global","key":"fyi: overwolf maps media-brief audiences across 5,000 video games: planners get over 3 billion gameplay signals on 113 m","title":"FYI: Overwolf maps media-brief audiences across 5,000 video games: Planners get over 3 billion gameplay signals on 113 m","url":"https://mastodon.social/@ppcland/117367846107600187","first_seen":"2026-10-01T22:23:17.825678Z","last_seen":"2026-10-01T22:23:17.825678Z","last_rank":7,"peak_rank":2,"last_volume":4,"peak_volume":4,"seen_count":1,"score":0.9434375,"category_hint":"gaming","section":"culture","category":"gaming","summary":"Games platform Overwolf is pitching advertisers a new audience-mapping service covering 5,000 video games. Media planners will get access to more than 3 billion gameplay signals drawn from 113 million monthly active players across eight markets. The move raises the question of whether a gaming network's own first-party data can compete for a place in core advertising budgets alongside established measurement providers.","why":"Advertisers and media planners are weighing whether gaming-native first-party data can win mainstream ad budget","tone":"neutral","entities":["Overwolf"],"summarized_at":"2026-10-01T22:25:16.340849Z","meta":{"tag":"videogames","via":"scan","kind":"status","lang":"en","instance":"mastodon.social","tag_uses":782},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Overwolf opens gameplay data on 113 million players to advertisers","section_name":"Culture","category_name":"Gaming","timeline":[{"captured_at":"2026-10-01T22:23:17.825678Z","rank":2,"volume":4},{"captured_at":"2026-10-01T22:23:17.825678Z","rank":7,"volume":4}],"posts":[{"platform":"mastodon","url":"https://mastodon.social/@ppcland/117367846107600187","author":"ppcland","title":null,"snippet":"FYI: Overwolf maps media-brief audiences across 5,000 video games: Planners get over 3 billion gameplay signals on 113 million monthly players in eight markets. Can a gaming network's own data win a place in core ad budgets? https:// ppc.land/overwolf-maps-media-b…","posted_at":"2026-10-01T21:46:46.478000Z","likes":4}],"elsewhere":[],"window":"7d"}}