{"ok":true,"trend":{"id":634443,"platform":"news","region":"global","key":"a startup paid $20,000 to put its logo on his glutes. then he had to race hyrox","title":"A Startup Paid $20,000 to Put Its Logo on His Glutes. Then He Had to Race HYROX","url":"https://news.google.com/rss/articles/CBMifEFVX3lxTE94MTFNQWJzcU1aYUtaWEVIZFE0d0pwZkRMTHVBMXV0dVFwa0xCZHp2MW9oLUctVWYzWlRVUDlkaW1fbC1IWDcxdW9ROVlGZXgzNDhteVM0b3VlUk5SVUxURmxrcUlzaU1lM0prbC1NeEExU0pXanp6TXdTWm8?oc=5","first_seen":"2026-10-01T17:30:18.577235Z","last_seen":"2026-10-01T18:52:42.421933Z","last_rank":31,"peak_rank":26,"last_volume":null,"peak_volume":0,"seen_count":2,"score":0.71875,"category_hint":"startups","section":"business","category":"startups","summary":"An athlete sold a $20,000 sponsorship deal placing a startup's logo on his glutes, then had to compete in a HYROX fitness race with the branding on display. The unusual advertising placement is drawing attention as a bold example of startups using eye-catching, unconventional sponsorship stunts to gain visibility in the growing fitness racing scene.","why":"The bizarre and cheeky nature of the sponsorship placement makes it a viral talking point about unconventional startup marketing.","tone":"neutral","entities":["HYROX"],"summarized_at":"2026-10-01T17:31:57.641087Z","meta":{"via":"scan","lang":"en","term":"startup","source":"Yahoo Sports","published":"Thu, 01 Oct 2026 13:00:00 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Startup Pays $20,000 for Logo on Athlete's Glutes at HYROX Race","section_name":"Business","category_name":"Startups","timeline":[{"captured_at":"2026-10-01T17:30:18.577235Z","rank":26,"volume":null},{"captured_at":"2026-10-01T18:52:42.421933Z","rank":31,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMifEFVX3lxTE94MTFNQWJzcU1aYUtaWEVIZFE0d0pwZkRMTHVBMXV0dVFwa0xCZHp2MW9oLUctVWYzWlRVUDlkaW1fbC1IWDcxdW9ROVlGZXgzNDhteVM0b3VlUk5SVUxURmxrcUlzaU1lM0prbC1NeEExU0pXanp6TXdTWm8?oc=5","author":"Yahoo Sports","title":"A Startup Paid $20,000 to Put Its Logo on His Glutes. Then He Had to Race HYROX","snippet":null,"posted_at":"2026-10-01T13:00:00Z","likes":null}],"elsewhere":[],"window":"7d"}}