{"ok":true,"trend":{"id":623880,"platform":"news","region":"global","key":"screenvision shakes up movie-theater pre show in bid for gen z ad dollars","title":"Screenvision Shakes Up Movie-Theater Pre Show in Bid for Gen Z Ad Dollars","url":"https://news.google.com/rss/articles/CBMioAFBVV95cUxQZjdGVDZfVnY3WExwdFJDdEJuSWhTUjVRMUd2VmE2ZWJfUXBDVTBPOUJjMmZ3VWVmWUtEanZ1dUhPOUo0c2NlSC1mMUs3a0VVTzZtNTQ2cUZmLXRTdzlFRmFTR0Noc2kyWEF0MTNiSXdFZTJuV2ZYaHlhWE9MQzR3QjNrRXRzVXgtRjROb0JHcF83UmYwMUpXVFVxNGI2WkdH?oc=5","first_seen":"2026-10-01T15:29:18.999129Z","last_seen":"2026-10-01T22:20:24.080774Z","last_rank":32,"peak_rank":12,"last_volume":null,"peak_volume":0,"seen_count":6,"score":28.29,"category_hint":"film","section":"culture","category":"film","summary":"Screenvision is overhauling the advertising preshow that runs in movie theaters ahead of screenings, aiming its new format at Generation Z audiences. The move signals that cinema ad sellers are reworking traditional pre-roll content to better hold the attention of younger moviegoers and appeal to brands eager to reach them, in an effort to keep theatrical advertising competitive in a changing media market.","why":"Screenvision's announced revamp of the theatrical preshow to target Gen Z advertisers is fresh entertainment-business news.","tone":"neutral","entities":["Screenvision","Generation Z"],"summarized_at":"2026-10-01T21:33:36.576251Z","meta":{"via":"scan","lang":"en","term":"movie","source":"Variety","published":"Thu, 01 Oct 2026 14:15:00 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Screenvision Revamps Movie-Theater Preshow to Chase Gen Z Ad Dollars","section_name":"Culture","category_name":"Film","timeline":[{"captured_at":"2026-10-01T15:29:18.999129Z","rank":18,"volume":null},{"captured_at":"2026-10-01T16:51:18.631856Z","rank":17,"volume":null},{"captured_at":"2026-10-01T18:13:19.470353Z","rank":18,"volume":null},{"captured_at":"2026-10-01T19:35:44.588862Z","rank":12,"volume":null},{"captured_at":"2026-10-01T20:58:21.787093Z","rank":15,"volume":null},{"captured_at":"2026-10-01T22:20:24.080774Z","rank":32,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMioAFBVV95cUxQZjdGVDZfVnY3WExwdFJDdEJuSWhTUjVRMUd2VmE2ZWJfUXBDVTBPOUJjMmZ3VWVmWUtEanZ1dUhPOUo0c2NlSC1mMUs3a0VVTzZtNTQ2cUZmLXRTdzlFRmFTR0Noc2kyWEF0MTNiSXdFZTJuV2ZYaHlhWE9MQzR3QjNrRXRzVXgtRjROb0JHcF83UmYwMUpXVFVxNGI2WkdH?oc=5","author":"Variety","title":"Screenvision Shakes Up Movie-Theater Pre Show in Bid for Gen Z Ad Dollars","snippet":null,"posted_at":"2026-10-01T14:15:00Z","likes":null}],"elsewhere":[],"window":"7d"}}