{"ok":true,"trend":{"id":622735,"platform":"news","region":"global","key":"beyond yoga cmo on turning fitness classes into a retail opportunity","title":"Beyond Yoga CMO on turning fitness classes into a retail opportunity","url":"https://news.google.com/rss/articles/CBMipgFBVV95cUxOMW53UlhLMUUtbWNGaVNON09sZVRhUzFtMDE4VTd2UnBfSUJEQlpxY1RsWERKTHp2UkZTTXotbEhjR0dQVUxzTHVCazBNY0pXVmZmY0prejU5RlNqUDctVzRyTkU0ZkNmaFR5OV9xZlNyRkEzc2QzdkFDSTdVQmQ5dHlSaXU1MXRHRjc1MERvWndVeDVGekVadlc3c191X3B4cmpoazNB?oc=5","first_seen":"2026-10-01T15:16:17.697676Z","last_seen":"2026-10-01T20:45:22.919201Z","last_rank":32,"peak_rank":12,"last_volume":null,"peak_volume":0,"seen_count":8,"score":0.9778125,"category_hint":"fitness","section":"health","category":"fitness","summary":"Beyond Yoga's chief marketing officer is discussing how the activewear brand uses fitness classes as a retail opportunity, converting in-studio experiences into product sales and brand loyalty. The strategy reflects a broader retail trend of blending wellness events with commerce to reach customers directly and build community around athleisure brands.","why":"Retail marketers are watching how experiential fitness can be monetised as a sales channel.","tone":"neutral","entities":["Beyond Yoga"],"summarized_at":"2026-10-01T21:19:51.251010Z","meta":{"via":"scan","lang":"en","term":"fitness","source":"Retail Brew","published":"Thu, 01 Oct 2026 14:52:44 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Beyond Yoga CMO on turning fitness classes into retail sales","section_name":"Health","category_name":"Fitness","timeline":[{"captured_at":"2026-10-01T15:16:17.697676Z","rank":12,"volume":null},{"captured_at":"2026-10-01T16:11:16.980281Z","rank":12,"volume":null},{"captured_at":"2026-10-01T16:38:19.272261Z","rank":15,"volume":null},{"captured_at":"2026-10-01T17:33:20.045262Z","rank":20,"volume":null},{"captured_at":"2026-10-01T18:00:23.308511Z","rank":21,"volume":null},{"captured_at":"2026-10-01T18:55:39.409084Z","rank":26,"volume":null},{"captured_at":"2026-10-01T19:22:41.345004Z","rank":30,"volume":null},{"captured_at":"2026-10-01T20:45:22.919201Z","rank":32,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMipgFBVV95cUxOMW53UlhLMUUtbWNGaVNON09sZVRhUzFtMDE4VTd2UnBfSUJEQlpxY1RsWERKTHp2UkZTTXotbEhjR0dQVUxzTHVCazBNY0pXVmZmY0prejU5RlNqUDctVzRyTkU0ZkNmaFR5OV9xZlNyRkEzc2QzdkFDSTdVQmQ5dHlSaXU1MXRHRjc1MERvWndVeDVGekVadlc3c191X3B4cmpoazNB?oc=5","author":"Retail Brew","title":"Beyond Yoga CMO on turning fitness classes into a retail opportunity","snippet":null,"posted_at":"2026-10-01T14:52:44Z","likes":null}],"elsewhere":[],"window":"7d"}}