{"ok":true,"trend":{"id":619792,"platform":"news","region":"global","key":"mccormick is working to win over value-conscious shoppers","title":"McCormick Is Working to Win Over Value-Conscious Shoppers","url":"https://news.google.com/rss/articles/CBMikwFBVV95cUxOamp0VHhVNmhGbE5TZ1Y3aUVGcVl1RVFfZFpwNEpCMWplWWhiXzBGZnFnMGFFUHFybktxRERRbzBRaGI4V1l3Q3BvNUgxbDBXTlByTktFVDQ0ckt0MGIxMEtwVDRkaFgxcGdQbDVGOE1oZHI5a1d1b09EaF92dGN4UEpMZ3VKejV5NlhLaVdFS3JxZFk?oc=5","first_seen":"2026-10-01T14:41:17.951921Z","last_seen":"2026-10-01T14:41:17.951921Z","last_rank":34,"peak_rank":34,"last_volume":null,"peak_volume":null,"seen_count":1,"score":0.6071875,"category_hint":"business","section":"business","category":"business","summary":"McCormick, the spice and seasoning giant, is adjusting its strategy to appeal to shoppers who are cutting back on spending amid persistent price sensitivity. The Wall Street Journal reports the company is working to win over value-conscious consumers, likely through pricing, promotions and product adjustments as grocery budgets tighten and customers trade down to cheaper alternatives.","why":"Consumers remain pressured by high food prices, making how big food brands retain cost-sensitive shoppers a timely business story.","tone":"neutral","entities":["McCormick"],"summarized_at":"2026-10-01T14:43:39.241602Z","meta":{"via":"scan","lang":"en","term":"business","source":"WSJ","published":"Thu, 01 Oct 2026 13:42:00 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"McCormick Works to Win Over Value-Conscious Shoppers","section_name":"Business","category_name":"Business","timeline":[{"captured_at":"2026-10-01T14:41:17.951921Z","rank":34,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMikwFBVV95cUxOamp0VHhVNmhGbE5TZ1Y3aUVGcVl1RVFfZFpwNEpCMWplWWhiXzBGZnFnMGFFUHFybktxRERRbzBRaGI4V1l3Q3BvNUgxbDBXTlByTktFVDQ0ckt0MGIxMEtwVDRkaFgxcGdQbDVGOE1oZHI5a1d1b09EaF92dGN4UEpMZ3VKejV5NlhLaVdFS3JxZFk?oc=5","author":"WSJ","title":"McCormick Is Working to Win Over Value-Conscious Shoppers","snippet":null,"posted_at":"2026-10-01T13:42:00Z","likes":null}],"elsewhere":[],"window":"7d"}}