{"ok":true,"trend":{"id":613305,"platform":"news","region":"global","key":"grocery tv research finds the in-store media is evolving beyond shopper marketing","title":"Grocery TV research finds the in-store media is evolving beyond shopper marketing","url":"https://news.google.com/rss/articles/CBMitAFBVV95cUxQc2VkazByX3E5OFVOQ05hS1I2WWlkbTZEWVlzWXdDRW1JTm05WDR4b2F1LWo1ZUtKR05GT1l3REdHUFcyU0UxM3hoNzNSOEI2MDloNzA5UDhCbFpWRDZOOWlVQ2ZxeTJITVdLSDQyVWw1eXl6UmtjZXRIeVRGaWt3MGpfdTdlQjREY2NwZlVPYzMzbjgtc0F5WnBqWEZDS0lRWmpHTG1pOTk0a1hmb1Q3ZnRwSFc?oc=5","first_seen":"2026-10-01T13:27:16.938766Z","last_seen":"2026-10-01T13:27:16.938766Z","last_rank":33,"peak_rank":33,"last_volume":null,"peak_volume":null,"seen_count":1,"score":0.628125,"category_hint":"retail","section":"business","category":"retail","summary":"New research from Grocery TV indicates that in-store media networks are expanding their role beyond traditional shopper marketing, positioning screens and retail media inside grocery stores as a broader advertising channel. The findings suggest brands and retailers are treating in-store media as a growing part of media plans, with measurement and reach increasingly comparable to other digital channels.","why":"Retail media is a fast-growing advertising category, and new data on how in-store networks are maturing draws industry attention.","tone":"neutral","entities":["Grocery TV"],"summarized_at":"2026-10-01T13:29:35.742014Z","meta":{"via":"scan","lang":"en","term":"retail","source":"massmarketretailers.com","published":"Thu, 01 Oct 2026 12:45:16 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"In-store retail media evolving beyond shopper marketing, study finds","section_name":"Business","category_name":"Retail","timeline":[{"captured_at":"2026-10-01T13:27:16.938766Z","rank":33,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMitAFBVV95cUxQc2VkazByX3E5OFVOQ05hS1I2WWlkbTZEWVlzWXdDRW1JTm05WDR4b2F1LWo1ZUtKR05GT1l3REdHUFcyU0UxM3hoNzNSOEI2MDloNzA5UDhCbFpWRDZOOWlVQ2ZxeTJITVdLSDQyVWw1eXl6UmtjZXRIeVRGaWt3MGpfdTdlQjREY2NwZlVPYzMzbjgtc0F5WnBqWEZDS0lRWmpHTG1pOTk0a1hmb1Q3ZnRwSFc?oc=5","author":"massmarketretailers.com","title":"Grocery TV research finds the in-store media is evolving beyond shopper marketing","snippet":null,"posted_at":"2026-10-01T12:45:16Z","likes":null}],"elsewhere":[],"window":"7d"}}