{"ok":true,"trend":{"id":601400,"platform":"news","region":"global","key":"research reveals iconic out of home delivers 88% uplift in media ‘fitness signals’ — lbb","title":"Research Reveals Iconic Out of Home Delivers 88% Uplift in Media ‘Fitness Signals’ — LBB","url":"https://news.google.com/rss/articles/CBMiqgFBVV95cUxNVHJXY243ZFpvQnJ4cnpHcjdvNXROWTAxeTFqTFVteFl4am9Ddzlva2llN0c4SzVkS3ZramlpYXc2ZEdQTEtHZUU5RDNPbkdpNEhFSHNFMjhnczlrSnZZTzFYUktFZTNPOWRGMnc0RVhfeEtQOTdlRGZ6TldRSHhyUDlpNGVCeXdEbUtEVlBlT2JIM29nQzBfYkJQZDd3RVl4WXNuODhlV050Zw?oc=5","first_seen":"2026-10-01T11:09:32.375010Z","last_seen":"2026-10-01T15:16:17.697676Z","last_rank":36,"peak_rank":16,"last_volume":null,"peak_volume":0,"seen_count":4,"score":0.7078125,"category_hint":"fitness","section":"health","category":"fitness","summary":"New research reported by LBB claims iconic out-of-home advertising delivers an 88% uplift in what it calls media 'fitness signals', a measure of how effectively a medium reaches and influences audiences. The findings are being picked up across the advertising and media industry, where marketers are weighing out-of-home's performance against digital channels in media planning debates.","why":"Advertisers and media planners are actively reassessing the effectiveness of out-of-home versus digital channels, making strong performance data newsworthy.","tone":"neutral","entities":["LBB (Little Black Book)","out-of-home advertising"],"summarized_at":"2026-10-01T17:14:27.394195Z","meta":{"via":"scan","lang":"en","term":"fitness","source":"LBB - Little Black Book","published":"Thu, 01 Oct 2026 10:41:52 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Out of Home Advertising Shown to Boost Media Fitness Signals by 88%","section_name":"Health","category_name":"Fitness","timeline":[{"captured_at":"2026-10-01T11:09:32.375010Z","rank":16,"volume":null},{"captured_at":"2026-10-01T12:31:57.732132Z","rank":20,"volume":null},{"captured_at":"2026-10-01T13:54:19.654356Z","rank":24,"volume":null},{"captured_at":"2026-10-01T15:16:17.697676Z","rank":36,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMiqgFBVV95cUxNVHJXY243ZFpvQnJ4cnpHcjdvNXROWTAxeTFqTFVteFl4am9Ddzlva2llN0c4SzVkS3ZramlpYXc2ZEdQTEtHZUU5RDNPbkdpNEhFSHNFMjhnczlrSnZZTzFYUktFZTNPOWRGMnc0RVhfeEtQOTdlRGZ6TldRSHhyUDlpNGVCeXdEbUtEVlBlT2JIM29nQzBfYkJQZDd3RVl4WXNuODhlV050Zw?oc=5","author":"LBB - Little Black Book","title":"Research Reveals Iconic Out of Home Delivers 88% Uplift in Media ‘Fitness Signals’ — LBB","snippet":null,"posted_at":"2026-10-01T10:41:52Z","likes":null}],"elsewhere":[],"window":"7d"}}