{"ok":true,"trend":{"id":586079,"platform":"news","region":"global","key":"anthem draws on behavioural science for new “healthy influence”","title":"Anthem Draws on Behavioural Science for New “Healthy Influence”","url":"https://news.google.com/rss/articles/CBMiqAFBVV95cUxPY1VLMEJEWjU2UWszVkVNemZyeEswWTJiT0ZlRU1OTDA5V1hsUGVfX0NydWVwT3JfSDA0cHpXWUtsTDZnanVYNEJKMHVUMjQ3MjFEQkstN2thRTlCZ1pDYlBnWmpSRFNXOHdxVTJJT1FTbEpQOUJpeFIwQzdPbU5uYzlTMjBXUU5nb3BiNFNuV2ZseG1wdlZvWFc0VjBhV3JMQUNsV3JrVTA?oc=5","first_seen":"2026-10-01T08:10:17.335525Z","last_seen":"2026-10-01T12:17:03.912400Z","last_rank":35,"peak_rank":19,"last_volume":null,"peak_volume":0,"seen_count":4,"score":0.7275,"category_hint":"science","section":"science","category":"science","summary":"Anthem has introduced a new initiative called 'Healthy Influence', which applies behavioural science to its work. The announcement, reported by PRovoke Media, positions the company as drawing on academic insights into human behaviour to shape how it influences audiences. Details beyond the launch itself remain limited, and reaction so far has been minimal, with the story circulating mainly within industry and communications circles.","why":"Anthem's launch of a behavioural science-based initiative is new industry news being reported by trade media.","tone":"neutral","entities":["Anthem","PRovoke Media"],"summarized_at":"2026-10-01T14:21:59.141505Z","meta":{"via":"scan","lang":"en","term":"science","source":"PRovoke Media","published":"Thu, 01 Oct 2026 07:46:00 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Anthem Launches 'Healthy Influence' Approach Built on Behavioural Science","section_name":"Science","category_name":"Science","timeline":[{"captured_at":"2026-10-01T08:10:17.335525Z","rank":22,"volume":null},{"captured_at":"2026-10-01T09:32:30.816105Z","rank":19,"volume":null},{"captured_at":"2026-10-01T10:54:31.510110Z","rank":24,"volume":null},{"captured_at":"2026-10-01T12:17:03.912400Z","rank":35,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMiqAFBVV95cUxPY1VLMEJEWjU2UWszVkVNemZyeEswWTJiT0ZlRU1OTDA5V1hsUGVfX0NydWVwT3JfSDA0cHpXWUtsTDZnanVYNEJKMHVUMjQ3MjFEQkstN2thRTlCZ1pDYlBnWmpSRFNXOHdxVTJJT1FTbEpQOUJpeFIwQzdPbU5uYzlTMjBXUU5nb3BiNFNuV2ZseG1wdlZvWFc0VjBhV3JMQUNsV3JrVTA?oc=5","author":"PRovoke Media","title":"Anthem Draws on Behavioural Science for New “Healthy Influence”","snippet":null,"posted_at":"2026-10-01T07:46:00Z","likes":null}],"elsewhere":[],"window":"7d"}}