{"ok":true,"trend":{"id":54961,"platform":"news","region":"global","key":"amazon puts prime delivery on merchants' own sites at no extra fee","title":"Amazon puts Prime delivery on merchants' own sites at no extra fee","url":"https://news.google.com/rss/articles/CBMisAFBVV95cUxQWS1rTWVJbDNCZklSQzBRVExPUmhiRnpkclg0aFluVThIWGpEeDFSYTNfdVk5ODV1S1lpS1ZOWnFwTmtEUmNuTUVpbUFqM2xyRHMzZ0pIY1E4WHkwam5YeEc2WGh2SXhUdXh0V3hZZElDR0VVekdBMkN1ZURKd2x4QXJwOVZPd1ByUXBaeVAzVmQ1VlR1SlUtbzJ4OXQxX3Q0a2NkZ1hSLXR2N09QZG5YMA?oc=5","first_seen":"2026-09-27T02:45:39.638370Z","last_seen":"2026-09-27T05:29:40.164463Z","last_rank":10,"peak_rank":7,"last_volume":null,"peak_volume":0,"seen_count":3,"score":49.15,"category_hint":"retail","section":"business","category":"retail","summary":"Amazon is extending its Prime delivery service to merchants' own websites at no additional fee, allowing Prime members to get fast shipping when shopping directly from independent retailers rather than only through Amazon's marketplace. The move is being discussed as a significant retail development, since it could shift how consumers shop and increase competition pressure on other e-commerce and logistics providers.","why":"A major expansion of the Prime ecosystem beyond Amazon's own site has clear implications for merchants, shoppers and rival retailers.","tone":"neutral","entities":["Amazon","Prime","merchants"],"summarized_at":"2026-09-27T02:47:46.597791Z","meta":{"via":"scan","lang":"en","term":"retail","source":"MarketScale","generic":0.04,"published":"Sun, 27 Sep 2026 01:04:00 GMT"},"nw":0.69,"promo":0.05,"kind":"news_event","importance":1.8,"hidden":false,"hide_reason":null,"judged_at":"2026-09-27T02:45:40.204807Z","title_en":"Amazon brings Prime delivery to outside merchant sites for free","section_name":"Business","category_name":"Retail","timeline":[{"captured_at":"2026-09-27T02:45:39.638370Z","rank":7,"volume":null},{"captured_at":"2026-09-27T04:07:39.821721Z","rank":9,"volume":null},{"captured_at":"2026-09-27T05:29:40.164463Z","rank":10,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMisAFBVV95cUxQWS1rTWVJbDNCZklSQzBRVExPUmhiRnpkclg0aFluVThIWGpEeDFSYTNfdVk5ODV1S1lpS1ZOWnFwTmtEUmNuTUVpbUFqM2xyRHMzZ0pIY1E4WHkwam5YeEc2WGh2SXhUdXh0V3hZZElDR0VVekdBMkN1ZURKd2x4QXJwOVZPd1ByUXBaeVAzVmQ1VlR1SlUtbzJ4OXQxX3Q0a2NkZ1hSLXR2N09QZG5YMA?oc=5","author":"MarketScale","title":"Amazon puts Prime delivery on merchants' own sites at no extra fee","snippet":null,"posted_at":"2026-09-27T01:04:00Z","likes":null}],"elsewhere":[],"window":"7d"}}