{"ok":true,"trend":{"id":534731,"platform":"news","region":"global","key":"keybank renews colorado avalanche partnership with exclusive retail bank status","title":"KeyBank renews Colorado Avalanche partnership with exclusive retail bank status","url":"https://news.google.com/rss/articles/CBMiigFBVV95cUxOQmI1eHI1LTVUb1ktcEhHQkZSMDBVUHluTFlMRVJUUDlfZ1ZjMlRLbkhaUzh6d1UwUGRUaWRQZkZiZWZCZHVsazdNZU1UZ0d5N3lLRGkxa0kzdHpQcjRrQV84QkdjZjdEdjNUTl9Xa2UySHJTUFlCR1RRcUJpLTZDanJFSHBfcS0tZVE?oc=5","first_seen":"2026-09-30T22:23:10.794224Z","last_seen":"2026-10-01T03:51:12.167573Z","last_rank":34,"peak_rank":14,"last_volume":null,"peak_volume":0,"seen_count":5,"score":0.7946875,"category_hint":"retail","section":"business","category":"retail","summary":"KeyBank has renewed its partnership with the Colorado Avalanche, securing status as the NHL team's exclusive retail bank. The deal continues the banking company's association with the Denver-based hockey club, though terms and length were not disclosed. The renewal reflects the ongoing trend of financial institutions tying themselves to major sports franchises for regional brand visibility.","why":"The partnership renewal was just announced, drawing attention from local business and sports fans.","tone":"neutral","entities":["KeyBank","Colorado Avalanche","NHL","Denver","ColoradoBiz"],"summarized_at":"2026-10-01T04:27:18.439748Z","meta":{"via":"scan","lang":"en","term":"retail","source":"ColoradoBiz","published":"Wed, 30 Sep 2026 22:01:20 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"KeyBank Renews Colorado Avalanche Partnership as Exclusive Retail Bank","section_name":"Business","category_name":"Retail","timeline":[{"captured_at":"2026-09-30T22:23:10.794224Z","rank":14,"volume":null},{"captured_at":"2026-09-30T23:45:11.474025Z","rank":21,"volume":null},{"captured_at":"2026-10-01T01:07:11.481729Z","rank":22,"volume":null},{"captured_at":"2026-10-01T02:29:11.145573Z","rank":29,"volume":null},{"captured_at":"2026-10-01T03:51:12.167573Z","rank":34,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMiigFBVV95cUxOQmI1eHI1LTVUb1ktcEhHQkZSMDBVUHluTFlMRVJUUDlfZ1ZjMlRLbkhaUzh6d1UwUGRUaWRQZkZiZWZCZHVsazdNZU1UZ0d5N3lLRGkxa0kzdHpQcjRrQV84QkdjZjdEdjNUTl9Xa2UySHJTUFlCR1RRcUJpLTZDanJFSHBfcS0tZVE?oc=5","author":"ColoradoBiz","title":"KeyBank renews Colorado Avalanche partnership with exclusive retail bank status","snippet":null,"posted_at":"2026-09-30T22:01:20Z","likes":null}],"elsewhere":[],"window":"7d"}}