{"ok":true,"trend":{"id":529822,"platform":"news","region":"global","key":"creatine's shift from sports nutrition to everyday wellness puts format innovation to the test","title":"Creatine's Shift From Sports Nutrition to Everyday Wellness Puts Format Innovation to the Test","url":"https://news.google.com/rss/articles/CBMingFBVV95cUxQNGd6RF9hVFFRNUgxUVBRcXotNUhiN0Q0MzZDd3ItVlg3Z2QweDhjdnVxaFpsSDZKYVYxYzdUVXJLX09KMGF5NjJmTFB4a05Da1phQ2c5NXdrUkV6TncyMFpjcGlUVDBIOVhoZlFMci1DY1FmQXE3WW0ydDVRSFRYbjN2M3hMejNXSTZFZkxRUl9oeElUS004bEdMaWRhQQ?oc=5","first_seen":"2026-09-30T21:27:11.460953Z","last_seen":"2026-10-01T12:30:59.147960Z","last_rank":23,"peak_rank":4,"last_volume":null,"peak_volume":0,"seen_count":12,"score":0.6975,"category_hint":"nutrition","section":"health","category":"nutrition","summary":"Creatine is shedding its image as a bodybuilding supplement and becoming a mainstream wellness ingredient, with demand growing among general consumers interested in energy, cognition and healthy ageing. Industry coverage says this shift is forcing manufacturers to rethink product formats, moving beyond powders into gummies, drinks and other convenient options that appeal to everyday users rather than athletes.","why":"Growing consumer interest in creatine as a general wellness supplement is driving discussion about new product formats.","tone":"neutral","entities":["creatine","sports nutrition industry","wellness industry","Nutritional Outlook"],"summarized_at":"2026-10-01T15:34:16.541677Z","meta":{"via":"scan","lang":"en","term":"nutrition","source":"Nutritional Outlook","published":"Wed, 30 Sep 2026 14:59:55 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Creatine Moves From Sports Nutrition Into Everyday Wellness","section_name":"Health","category_name":"Nutrition","timeline":[{"captured_at":"2026-09-30T21:27:11.460953Z","rank":4,"volume":null},{"captured_at":"2026-09-30T22:49:10.900991Z","rank":17,"volume":null},{"captured_at":"2026-10-01T00:11:11.962540Z","rank":16,"volume":null},{"captured_at":"2026-10-01T01:33:11.342476Z","rank":17,"volume":null},{"captured_at":"2026-10-01T02:55:12.376169Z","rank":17,"volume":null},{"captured_at":"2026-10-01T04:17:11.524744Z","rank":15,"volume":null},{"captured_at":"2026-10-01T05:39:51.591355Z","rank":15,"volume":null},{"captured_at":"2026-10-01T07:01:58.424895Z","rank":15,"volume":null},{"captured_at":"2026-10-01T08:24:21.084675Z","rank":15,"volume":null},{"captured_at":"2026-10-01T09:46:46.699995Z","rank":15,"volume":null},{"captured_at":"2026-10-01T11:08:32.308031Z","rank":18,"volume":null},{"captured_at":"2026-10-01T12:30:59.147960Z","rank":23,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMingFBVV95cUxQNGd6RF9hVFFRNUgxUVBRcXotNUhiN0Q0MzZDd3ItVlg3Z2QweDhjdnVxaFpsSDZKYVYxYzdUVXJLX09KMGF5NjJmTFB4a05Da1phQ2c5NXdrUkV6TncyMFpjcGlUVDBIOVhoZlFMci1DY1FmQXE3WW0ydDVRSFRYbjN2M3hMejNXSTZFZkxRUl9oeElUS004bEdMaWRhQQ?oc=5","author":"Nutritional Outlook","title":"Creatine's Shift From Sports Nutrition to Everyday Wellness Puts Format Innovation to the Test","snippet":null,"posted_at":"2026-09-30T14:59:55Z","likes":null}],"elsewhere":[],"window":"7d"}}