{"ok":true,"trend":{"id":523208,"platform":"news","region":"global","key":"nbc sports unveils comic book campaign celebrating american express nba tip-off","title":"NBC Sports Unveils Comic Book Campaign Celebrating American Express NBA Tip-Off","url":"https://news.google.com/rss/articles/CBMihAFBVV95cUxNTW51aVJ4aUNqczBtMVJaWkM2ZG5qNmxtc3NFLVZTWWR2b0h1eGZrbXpuZmQtTGdPdU40YkhIbWRKN2c4T2xNS0hBcnZNeU1XSTFSMU9Ia1ZTTE1ENDYwWndfOVpJZWlEOXVBUVpFUXgzTkRjdHp6ek9yaWNuQTBJMTdBTkk?oc=5","first_seen":"2026-09-30T20:10:54.487238Z","last_seen":"2026-09-30T21:33:12.358822Z","last_rank":36,"peak_rank":19,"last_volume":null,"peak_volume":0,"seen_count":2,"score":0.6140625,"category_hint":"basketball","section":"sport","category":"basketball","summary":"NBC Sports has introduced a comic book-style advertising campaign celebrating the American Express NBA Tip-Off, blending basketball coverage with illustrated storytelling. The campaign marks the start of the NBA season and highlights the partnership between the broadcaster and American Express. Details about the campaign's scope and creative partners have not yet been widely reported.","why":"The NBA season tip-off is drawing attention to new sponsor campaigns from NBC Sports and American Express.","tone":"positive","entities":["NBC Sports","American Express","NBA"],"summarized_at":"2026-09-30T20:11:53.611701Z","meta":{"via":"scan","lang":"en","term":"nba","source":"Yahoo Sports","published":"Wed, 30 Sep 2026 19:30:49 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"NBC Sports launches comic book campaign for NBA tip-off","section_name":"Sport","category_name":"Basketball","timeline":[{"captured_at":"2026-09-30T20:10:54.487238Z","rank":19,"volume":null},{"captured_at":"2026-09-30T21:33:12.358822Z","rank":36,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMihAFBVV95cUxNTW51aVJ4aUNqczBtMVJaWkM2ZG5qNmxtc3NFLVZTWWR2b0h1eGZrbXpuZmQtTGdPdU40YkhIbWRKN2c4T2xNS0hBcnZNeU1XSTFSMU9Ia1ZTTE1ENDYwWndfOVpJZWlEOXVBUVpFUXgzTkRjdHp6ek9yaWNuQTBJMTdBTkk?oc=5","author":"Yahoo Sports","title":"NBC Sports Unveils Comic Book Campaign Celebrating American Express NBA Tip-Off","snippet":null,"posted_at":"2026-09-30T19:30:49Z","likes":null}],"elsewhere":[],"window":"7d"}}