{"ok":true,"trend":{"id":514158,"platform":"news","region":"global","key":"cashing in their chips: three family-owned crisp brands holding their own against pepsico","title":"Cashing in their chips: Three family-owned crisp brands holding their own against PepsiCo","url":"https://news.google.com/rss/articles/CBMikwFBVV95cUxPMVJZbFg3Tl9idGNlUkFYNThpTFpDVDZBWE5xRlRwdm0xeDZnT1Y3eXFyazYxWmdJd1BlVHpFbUl6ZEV6aDd1THVUTTF5TlpDRXlwWnVMcmsyOHJjeXBNb0xaRlJBRllKWEdZN0gwdXVYVk1zZmVjUFIxWlBWc0tSaENRVVFvRTBsQjItLVR5U0V3djA?oc=5","first_seen":"2026-09-30T18:27:52.658647Z","last_seen":"2026-10-01T01:18:12.684735Z","last_rank":33,"peak_rank":21,"last_volume":null,"peak_volume":0,"seen_count":6,"score":0.8625,"category_hint":"semiconductors","section":"technology","category":"semiconductors","summary":"A Monocle feature highlights three family-owned potato crisp brands that continue to compete successfully against PepsiCo, the global snack giant behind Walkers and Lay's. The piece frames their resilience as a notable underdog story in the packaged food industry, showing how smaller producers can hold market ground despite the scale and advertising power of multinational rivals.","why":"Readers enjoy underdog business stories of small family firms competing against a global giant like PepsiCo.","tone":"positive","entities":["PepsiCo","Monocle"],"summarized_at":"2026-10-01T00:33:23.940760Z","meta":{"via":"scan","lang":"en","term":"chips","source":"monocle.com","published":"Wed, 30 Sep 2026 18:06:20 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Three family-owned crisp brands standing up to PepsiCo","section_name":"Technology","category_name":"Semiconductors","timeline":[{"captured_at":"2026-09-30T18:27:52.658647Z","rank":21,"volume":null},{"captured_at":"2026-09-30T19:49:53.333231Z","rank":22,"volume":null},{"captured_at":"2026-09-30T21:12:13.267113Z","rank":27,"volume":null},{"captured_at":"2026-09-30T22:34:11.585443Z","rank":33,"volume":null},{"captured_at":"2026-09-30T23:56:12.057593Z","rank":33,"volume":null},{"captured_at":"2026-10-01T01:18:12.684735Z","rank":33,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMikwFBVV95cUxPMVJZbFg3Tl9idGNlUkFYNThpTFpDVDZBWE5xRlRwdm0xeDZnT1Y3eXFyazYxWmdJd1BlVHpFbUl6ZEV6aDd1THVUTTF5TlpDRXlwWnVMcmsyOHJjeXBNb0xaRlJBRllKWEdZN0gwdXVYVk1zZmVjUFIxWlBWc0tSaENRVVFvRTBsQjItLVR5U0V3djA?oc=5","author":"Monocle","title":"Cashing in their chips: Three family-owned crisp brands holding their own against PepsiCo","snippet":null,"posted_at":"2026-09-30T18:06:20Z","likes":null}],"elsewhere":[],"window":"7d"}}