{"ok":true,"trend":{"id":502762,"platform":"news","region":"global","key":"scarlett johansson's skin care brand is shutting down. experts point to 1 celebrity-brand pitfall","title":"Scarlett Johansson's Skin Care Brand Is Shutting Down. Experts Point to 1 Celebrity-Brand Pitfall","url":"https://news.google.com/rss/articles/CBMizAFBVV95cUxQS1oyQzF2QVNrX2s5QlFIdWh1R1ZQR0d4dWJQNHIwWjRaWFFkWWwtZDJVTDNwb0JrZmN2bkllMUlIWlFfaXU4Q29qU0VxVkJGVTBnZVZpUEV6bGVMYUMxSDdxSk1NUXE0cVd2dWNhM0NldlJMeFYzY2hEbGtpT1BIcUNJd0FCVnBvLXo2NWdmM2hrV0JBSHh1eF84RHhLdGpzTF9NUnZLdGhWQmtaRy00Uy10U2ZzWlliemRxel9adi1iNmNiYk54MTVrbzM?oc=5","first_seen":"2026-09-30T16:18:52.039444Z","last_seen":"2026-09-30T17:40:52.505680Z","last_rank":17,"peak_rank":17,"last_volume":null,"peak_volume":0,"seen_count":2,"score":0.566875,"category_hint":"celebrity","section":"culture","category":"celebrity","summary":"The Outset, the skin care brand co-founded by Scarlett Johansson, is shutting down. Business commentators point to a common pitfall for celebrity-backed beauty lines: relying on a famous face rather than a distinctive product or loyal customer base to sustain growth. The closure adds to a list of Hollywood beauty ventures that have struggled despite strong launch buzz.","why":"People are discussing another high-profile celebrity business failure and what it says about celebrity brands.","tone":"neutral","entities":["Scarlett Johansson","The Outset"],"summarized_at":"2026-09-30T16:19:49.140149Z","meta":{"via":"scan","lang":"en","term":"celebrity","source":"inc.com","published":"Wed, 30 Sep 2026 14:03:22 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Scarlett Johansson's Skin Care Brand Is Shutting Down","section_name":"Culture","category_name":"Celebrity","timeline":[{"captured_at":"2026-09-30T16:18:52.039444Z","rank":23,"volume":null},{"captured_at":"2026-09-30T17:40:52.505680Z","rank":17,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMizAFBVV95cUxQS1oyQzF2QVNrX2s5QlFIdWh1R1ZQR0d4dWJQNHIwWjRaWFFkWWwtZDJVTDNwb0JrZmN2bkllMUlIWlFfaXU4Q29qU0VxVkJGVTBnZVZpUEV6bGVMYUMxSDdxSk1NUXE0cVd2dWNhM0NldlJMeFYzY2hEbGtpT1BIcUNJd0FCVnBvLXo2NWdmM2hrV0JBSHh1eF84RHhLdGpzTF9NUnZLdGhWQmtaRy00Uy10U2ZzWlliemRxel9adi1iNmNiYk54MTVrbzM?oc=5","author":"inc.com","title":"Scarlett Johansson's Skin Care Brand Is Shutting Down. Experts Point to 1 Celebrity-Brand Pitfall","snippet":null,"posted_at":"2026-09-30T14:03:22Z","likes":null}],"elsewhere":[],"window":"7d"}}