{"ok":true,"trend":{"id":502348,"platform":"news","region":"global","key":"‘digger’ ad fires back at critics with tom cruise character declaring “f**k those people”","title":"‘Digger’ Ad Fires Back at Critics With Tom Cruise Character Declaring “F**k Those People”","url":"https://news.google.com/rss/articles/CBMiowFBVV95cUxOU1Y3T2l3ZEhtc3NHaXJYNEstZFJkcU9zR1VUX0F0NWNjZzRlNzF0U3NIV3FUY3ByWE9PU3I5akF5NTRmemZnRDA1TWRhM2RnNlZHenBwRWtCMktGcmw3MnJLNmxRMGl6QVMtaUlmUXljV0VuZjBUWmkzOHZJcFlwdVBaaWtYeG5ETno5N2l3QVktVE9nMjNnUmUtN0ZJaVVPb3Fz?oc=5","first_seen":"2026-09-30T16:12:55.199862Z","last_seen":"2026-09-30T16:12:55.199862Z","last_rank":23,"peak_rank":23,"last_volume":null,"peak_volume":null,"seen_count":1,"score":0.879375,"category_hint":"film","section":"culture","category":"film","summary":"A promotional spot for the film 'Digger' has drawn attention for aggressively pushing back at the movie's critics. In the ad, Tom Cruise's character bluntly tells detractors 'f**k those people,' a profanity-laden message aimed at those who dismissed the film. The stunt has sparked conversation about whether such a combative marketing approach helps or hurts a film's reception.","why":"The unusual choice of an aggressive, profane response to critics in an official film ad is striking and rare in mainstream marketing","tone":"neutral","entities":["Digger","Tom Cruise","The Hollywood Reporter"],"summarized_at":"2026-09-30T16:13:38.042265Z","meta":{"via":"scan","lang":"en","term":"movie","source":"The Hollywood Reporter","published":"Wed, 30 Sep 2026 14:18:46 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"'Digger' Ad Responds to Critics With Profane Tom Cruise Line","section_name":"Culture","category_name":"Film","timeline":[{"captured_at":"2026-09-30T16:12:55.199862Z","rank":23,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMiowFBVV95cUxOU1Y3T2l3ZEhtc3NHaXJYNEstZFJkcU9zR1VUX0F0NWNjZzRlNzF0U3NIV3FUY3ByWE9PU3I5akF5NTRmemZnRDA1TWRhM2RnNlZHenBwRWtCMktGcmw3MnJLNmxRMGl6QVMtaUlmUXljV0VuZjBUWmkzOHZJcFlwdVBaaWtYeG5ETno5N2l3QVktVE9nMjNnUmUtN0ZJaVVPb3Fz?oc=5","author":"The Hollywood Reporter","title":"‘Digger’ Ad Fires Back at Critics With Tom Cruise Character Declaring “F**k Those People”","snippet":null,"posted_at":"2026-09-30T14:18:46Z","likes":null}],"elsewhere":[],"window":"7d"}}