{"ok":true,"trend":{"id":501129,"platform":"news","region":"global","key":"knit: sleep & stress beat hydration in functional food market","title":"Knit: Sleep & stress beat hydration in functional food market","url":"https://news.google.com/rss/articles/CBMinAFBVV95cUxPNEFmaTM1cWpVMGVwR2c3cDJyMF9QTENXeTBjalhlMEhzTGV6NU1XRGw2QjZNb0htbmxiTVNMZmJjOTluTEVHM2ExTW9nV2Y0ZGNfcU1JR0pIMjJYM0tNWmxiWE95dWNqTUk3OW1yRlNGeTdPRllYd292X3F2VGpndWRtai1fWkg2QUl1Q3JHdU00RkRZZHBTbzlOUDg?oc=5","first_seen":"2026-09-30T15:58:52.494309Z","last_seen":"2026-09-30T21:27:11.460953Z","last_rank":36,"peak_rank":20,"last_volume":null,"peak_volume":0,"seen_count":5,"score":24.15,"category_hint":"nutrition","section":"health","category":"nutrition","summary":"New reporting indicates that sleep and stress support are overtaking hydration as the leading consumer priorities in the functional food market. Industry observers say demand is shifting toward products marketed for relaxation, rest and mental wellbeing, with manufacturers expected to reformulate or expand ranges accordingly. The findings point to changing wellness habits among shoppers worldwide.","why":"The functional food industry is tracking a shift in consumer demand toward sleep and stress benefits over hydration products.","tone":"neutral","entities":["Knit","functional food industry","Nutrition Insight"],"summarized_at":"2026-09-30T22:02:11.535428Z","meta":{"via":"scan","lang":"en","term":"nutrition","source":"Nutrition Insight","published":"Wed, 30 Sep 2026 10:21:40 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Sleep and stress outpace hydration in functional food trends","section_name":"Health","category_name":"Nutrition","timeline":[{"captured_at":"2026-09-30T15:58:52.494309Z","rank":20,"volume":null},{"captured_at":"2026-09-30T17:20:52.586006Z","rank":21,"volume":null},{"captured_at":"2026-09-30T18:42:52.406091Z","rank":22,"volume":null},{"captured_at":"2026-09-30T20:04:52.097639Z","rank":28,"volume":null},{"captured_at":"2026-09-30T21:27:11.460953Z","rank":36,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMinAFBVV95cUxPNEFmaTM1cWpVMGVwR2c3cDJyMF9QTENXeTBjalhlMEhzTGV6NU1XRGw2QjZNb0htbmxiTVNMZmJjOTluTEVHM2ExTW9nV2Y0ZGNfcU1JR0pIMjJYM0tNWmxiWE95dWNqTUk3OW1yRlNGeTdPRllYd292X3F2VGpndWRtai1fWkg2QUl1Q3JHdU00RkRZZHBTbzlOUDg?oc=5","author":"Nutrition Insight","title":"Knit: Sleep & stress beat hydration in functional food market","snippet":null,"posted_at":"2026-09-30T10:21:40Z","likes":null}],"elsewhere":[],"window":"7d"}}