{"ok":true,"trend":{"id":499560,"platform":"mastodon","region":"global","key":"discord gives advertisers more tools to target its users https://arstechnica.com/gadgets/2026/09/discord-gives-advertise","title":"Discord gives advertisers more tools to target its users https://arstechnica.com/gadgets/2026/09/discord-gives-advertise","url":"https://arstechnica.com/gadgets/2026/09/discord-gives-advertisers-more-tools-to-target-its-users/","first_seen":"2026-09-30T15:40:48.135757Z","last_seen":"2026-09-30T18:24:49.863022Z","last_rank":9,"peak_rank":7,"last_volume":3,"peak_volume":3,"seen_count":3,"score":0.90671875,"category_hint":"internet","section":"technology","category":"internet","summary":"Discord is rolling out new tools that give advertisers more ways to target its users, according to Ars Technica. The move marks a shift for the chat platform, long popular with gamers, as it pushes further into advertising revenue. Reaction online has been wary, with users concerned about privacy and the growing commercialization of a service many joined to escape traditional social media.","why":"Users are reacting to Discord's shift toward more aggressive advertising and its privacy implications.","tone":"mixed","entities":["Discord","Ars Technica"],"summarized_at":"2026-09-30T15:41:21.667834Z","meta":{"tag":"socialmedia","via":"scan","kind":"status","lang":"en","instance":"mastodon.social","tag_uses":232},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Discord expands ad targeting tools for advertisers","section_name":"Technology","category_name":"Internet","timeline":[{"captured_at":"2026-09-30T15:40:48.135757Z","rank":12,"volume":3},{"captured_at":"2026-09-30T17:02:49.513716Z","rank":7,"volume":3},{"captured_at":"2026-09-30T18:24:49.863022Z","rank":9,"volume":3}],"posts":[{"platform":"mastodon","url":"https://arstechnica.com/gadgets/2026/09/discord-gives-advertisers-more-tools-to-target-its-users/","author":"ars_technica@robot.villas","title":null,"snippet":"Discord gives advertisers more tools to target its users https://arstechnica.com/gadgets/2026/09/discord-gives-advertisers-more-tools-to-target-its-users/ # Tech # Advertising # SocialMedia","posted_at":"2026-09-30T15:01:40Z","likes":3}],"elsewhere":[],"window":"7d"}}