{"ok":true,"trend":{"id":491143,"platform":"google","region":"GB","key":"millennials","title":"millennials","url":"https://trends.google.com/trending?geo=GB&q=millennials","first_seen":"2026-09-30T14:05:47.892876Z","last_seen":"2026-09-30T14:35:49.325403Z","last_rank":6,"peak_rank":3,"last_volume":200,"peak_volume":200,"seen_count":3,"score":0.574375,"category_hint":null,"section":null,"category":null,"summary":"Attention is turning to how much US housing demand is being held back by adult millennials still living with their parents. Analysts point to the generation's delayed household formation as a hidden reserve of demand that could reshape the housing market once more young adults move out on their own.","why":"Millennials living with parents is seen as a key untapped source of future US housing demand.","tone":"neutral","entities":["millennials","United States","RBC","US housing market"],"summarized_at":"2026-09-30T14:06:24.440330Z","meta":{"lang":"en","picture":"https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcTDgNdWkSfQ7HsR9etRYTGGR1o-NlB5Q1K87NGOj3qtmsok-oD1_hKk3oMAj5U","traffic":"200+","published":"Wed, 30 Sep 2026 06:40:00 -0700","picture_source":"Fortune"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"US housing demand tied to millennials living at home","timeline":[{"captured_at":"2026-09-30T14:05:47.892876Z","rank":3,"volume":200},{"captured_at":"2026-09-30T14:20:50.314516Z","rank":5,"volume":200},{"captured_at":"2026-09-30T14:35:49.325403Z","rank":6,"volume":200}],"posts":[{"platform":"google","url":"https://www.rbc.com/en/economics/us-analysis/us-featured-analysis/how-much-housing-demand-in-the-us-still-lives-at-home/","author":"RBC","title":"How much housing demand in the US still lives at home?","snippet":null,"posted_at":null,"likes":null}],"elsewhere":[{"id":522625,"platform":"google","region":"US","title":"millennials","last_rank":7,"last_seen":"2026-09-30T20:35:48.021785Z","summary":"Searches around millennials are rising again in the US and UK, with commentary focusing on housing. One widely shared discussion point asks how much US housing demand is still tied to adult children living at home with their parents. The debate feeds into a broader argument about whether millennials will ever match previous generations' homeownership rates, and what that means for the housing market."}],"window":"7d"}}