{"ok":true,"trend":{"id":489869,"platform":"google","region":"GB","key":"lloyds banking group october closures","title":"lloyds banking group october closures","url":"https://trends.google.com/trending?geo=GB&q=lloyds banking group october closures","first_seen":"2026-09-30T13:50:47.657202Z","last_seen":"2026-09-30T14:35:49.325403Z","last_rank":10,"peak_rank":3,"last_volume":500,"peak_volume":500,"seen_count":4,"score":0.522578125,"category_hint":null,"section":null,"category":null,"summary":"Lloyds Banking Group has announced that Halifax will close 45 branches during 2026, with the full list of affected locations published as customers react to the scale of the shutdowns. The closures form part of Lloyds' ongoing programme of branch reductions across its brands, which the group attributes to customers shifting to online and mobile banking. Communities and campaign groups have raised concerns about access to cash and in-person services, particularly for older and vulnerable customers.","why":"The publication of the full list of 45 Halifax branch closures is prompting concern among affected customers and communities.","tone":"negative","entities":["Lloyds Banking Group","Halifax","Daily Express"],"summarized_at":"2026-09-30T13:52:17.445549Z","meta":{"lang":"en","picture":"https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcStx4vBgowxG-fbKkTzygzGoGOnP4vv552rtp5tJdcZg9kMuA9-4ossWja0bG8","traffic":"500+","published":"Wed, 30 Sep 2026 06:30:00 -0700","picture_source":"The Sun"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Lloyds Banking Group to close 45 Halifax branches in 2026","timeline":[{"captured_at":"2026-09-30T13:50:47.657202Z","rank":3,"volume":200},{"captured_at":"2026-09-30T14:05:47.892876Z","rank":7,"volume":500},{"captured_at":"2026-09-30T14:20:50.314516Z","rank":9,"volume":500},{"captured_at":"2026-09-30T14:35:49.325403Z","rank":10,"volume":500}],"posts":[{"platform":"google","url":"https://towerhamletsslice.co.uk/bethnalgreen/halifax-bank-closes-lloyds-rebrand-2/","author":"Tower Hamlets Slice","title":"Halifax closes Bethnal Green branch | Bethnal Green","snippet":null,"posted_at":null,"likes":null},{"platform":"google","url":"https://www.express.co.uk/news/uk/2250632/Halifax-closing-45-branches-2026-list","author":"Daily Express","title":"Halifax to close 45 branches in 2026 - full list","snippet":null,"posted_at":null,"likes":null}],"elsewhere":[],"window":"7d"}}