{"ok":true,"trend":{"id":488937,"platform":"x","region":"SE","key":"hormozi: ai speeds up wrong tasks without boosting earnings","title":"Hormozi: AI Speeds Up Wrong Tasks Without Boosting Earnings","url":"https://x.com/search?q=Hormozi%3A%20AI%20Speeds%20Up%20Wrong%20Tasks%20Without%20Boosting%20Earnings&src=trend_click","first_seen":"2026-09-30T13:38:28.274780Z","last_seen":"2026-09-30T13:53:28.348338Z","last_rank":33,"peak_rank":33,"last_volume":804,"peak_volume":804,"seen_count":2,"score":0.6103125,"category_hint":"Other","section":null,"category":null,"summary":"Entrepreneur Alex Hormozi says businesses often use artificial intelligence to accelerate tasks that do not generate revenue, so profits stay flat despite the efficiency gains. He argues companies should first identify which activities actually drive earnings before applying AI to them. The warning has struck a chord with founders and marketers reassessing how they deploy automation tools.","why":"Businesses are actively rethinking AI adoption amid pressure to show real returns on investment","tone":"neutral","entities":["Alex Hormozi","AI"],"summarized_at":"2026-09-30T13:40:09.042635Z","meta":{"lang":"en","explore":true},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Hormozi: AI Speeds Up Wrong Tasks Without Boosting Earnings","timeline":[{"captured_at":"2026-09-30T13:38:28.274780Z","rank":33,"volume":798},{"captured_at":"2026-09-30T13:53:28.348338Z","rank":33,"volume":804}],"posts":[],"elsewhere":[],"window":"7d"}}