{"ok":true,"trend":{"id":488899,"platform":"news","region":"global","key":"hilton trends report: wellness now drives travel decisions","title":"Hilton Trends Report: Wellness Now Drives Travel Decisions","url":"https://news.google.com/rss/articles/CBMiiAFBVV95cUxOaDRWYU1FLWpjNm5EY2VLNnJGeTlYUXZwUWxfNHM2UkhRa0NwZU9ZaWxwSVF3RHJTeDBVdXpaTjk1bXlzeXdOT25yd0FZc1AtSXIzQ0xZeG9EUFNRdWtQQ3B2TTZrcTZ6NTVLd0FhWm9VWmJXcC1tZnF6M1lNRmtyWk5LMk9sNEQ3?oc=5","first_seen":"2026-09-30T13:37:52.786085Z","last_seen":"2026-09-30T13:37:52.786085Z","last_rank":32,"peak_rank":32,"last_volume":null,"peak_volume":null,"seen_count":1,"score":0.6496875,"category_hint":"travel","section":"life","category":"travel","summary":"Hilton has released a trends report finding that wellness is now a primary driver of travel decisions, with travelers increasingly choosing trips and accommodations around health, rest and wellbeing. The finding is being picked up by travel industry publications, suggesting hotels and destinations may shift offerings to meet growing demand for wellness-focused travel experiences.","why":"The travel industry is closely watching shifting consumer priorities as wellness becomes a key factor in booking decisions.","tone":"neutral","entities":["Hilton"],"summarized_at":"2026-09-30T13:38:29.384553Z","meta":{"via":"scan","lang":"en","term":"travel","source":"Woodall's Campground Magazine","published":"Wed, 30 Sep 2026 12:03:46 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Hilton Trends Report Finds Wellness Now Drives Travel Decisions","section_name":"Life","category_name":"Travel","timeline":[{"captured_at":"2026-09-30T13:37:52.786085Z","rank":32,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMiiAFBVV95cUxOaDRWYU1FLWpjNm5EY2VLNnJGeTlYUXZwUWxfNHM2UkhRa0NwZU9ZaWxwSVF3RHJTeDBVdXpaTjk1bXlzeXdOT25yd0FZc1AtSXIzQ0xZeG9EUFNRdWtQQ3B2TTZrcTZ6NTVLd0FhWm9VWmJXcC1tZnF6M1lNRmtyWk5LMk9sNEQ3?oc=5","author":"Woodall's Campground Magazine","title":"Hilton Trends Report: Wellness Now Drives Travel Decisions","snippet":null,"posted_at":"2026-09-30T12:03:46Z","likes":null}],"elsewhere":[],"window":"7d"}}