{"ok":true,"trend":{"id":487845,"platform":"news","region":"global","key":"‘taking formula e out of the echo chamber’ – a series built around sustainability changes tack","title":"‘Taking Formula E out of the echo chamber’ – A series built around sustainability changes tack","url":"https://news.google.com/rss/articles/CBMi2wFBVV95cUxPWEpka2VwYzZQRm5rN2IyeE1FdG9zTTVtcVAydmZoQVB2WkEwR0xTTERWOGlvM1VoYXpEWmw1X0FDdWpxY28zYWRyOFhCLVNPZlVtQTdFM1hQTlJTZkREQ1BOeE51QjAzdGhRTXRZYm9ob21JUk5GRVFlRklMaTAxTVZKZnloQVR1aUpwNzgyWGkwT1RwWWFibEp1aWVUMHdHaktxWUg3bm0zdmN5dHprZ3E2bzdtVEExT3ZUSkVabGRHNGNneFRxc0lEODFmYWVjLVBHazJTZlVFNWM?oc=5","first_seen":"2026-09-30T13:25:54.471502Z","last_seen":"2026-09-30T14:47:52.784464Z","last_rank":37,"peak_rank":37,"last_volume":null,"peak_volume":0,"seen_count":2,"score":0.5946875,"category_hint":"motorsport","section":"sport","category":"motorsport","summary":"Formula E, the all-electric motorsport series built around sustainability, is changing its communications approach, aiming to reach beyond what it calls the echo chamber of environmentally minded fans. The New York Times reports the championship is rethinking how it presents itself, moving away from leaning primarily on its green credentials to attract a broader audience.","why":"Formula E is publicly changing its brand strategy, sparking discussion about how electric motorsport can grow beyond its core eco-conscious base.","tone":"neutral","entities":["Formula E","The New York Times"],"summarized_at":"2026-09-30T13:26:27.843541Z","meta":{"via":"scan","lang":"en","term":"formula 1","source":"The New York Times","published":"Wed, 30 Sep 2026 12:20:55 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Formula E shifts strategy beyond sustainability messaging","section_name":"Sport","category_name":"Motorsport","timeline":[{"captured_at":"2026-09-30T13:25:54.471502Z","rank":37,"volume":null},{"captured_at":"2026-09-30T14:47:52.784464Z","rank":37,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMi2wFBVV95cUxPWEpka2VwYzZQRm5rN2IyeE1FdG9zTTVtcVAydmZoQVB2WkEwR0xTTERWOGlvM1VoYXpEWmw1X0FDdWpxY28zYWRyOFhCLVNPZlVtQTdFM1hQTlJTZkREQ1BOeE51QjAzdGhRTXRZYm9ob21JUk5GRVFlRklMaTAxTVZKZnloQVR1aUpwNzgyWGkwT1RwWWFibEp1aWVUMHdHaktxWUg3bm0zdmN5dHprZ3E2bzdtVEExT3ZUSkVabGRHNGNneFRxc0lEODFmYWVjLVBHazJTZlVFNWM?oc=5","author":"The New York Times","title":"‘Taking Formula E out of the echo chamber’ – A series built around sustainability changes tack","snippet":null,"posted_at":"2026-09-30T12:20:55Z","likes":null}],"elsewhere":[],"window":"7d"}}