{"ok":true,"trend":{"id":486673,"platform":"news","region":"global","key":"as longevity medicine moves toward consumers, calm 2027 puts practitioners at the center","title":"As Longevity Medicine Moves Toward Consumers, CALM 2027 Puts Practitioners at the Center","url":"https://news.google.com/rss/articles/CBMi2wFBVV95cUxQU0M0OFlmMUhwMUQyUURWczk3TUlWdEtMaGc4NThRc0tEdjYtQ2VwWS14NEd1Ym9VNE1nUmNFNkFTeEFqaHVVREF0SEFTMXhia3RFa3BzOU9Jd1Z4ODFqQmZnMXVVZHF3QncwNmVEU1dMNEJVbmg4T2pVOEpEQnZBQzRhNklCaE1kM3Z6dXpKVDJ4ZWg0eTBkUnBZRlpkR1RJb19XU09lNU92WFRVdFRHSm1ORW9ZVktmclB1MU9xOWtHenB0eEFyQ1FBS2F5UWRGeHNZQ1phMFlVTHc?oc=5","first_seen":"2026-09-30T13:12:53.045472Z","last_seen":"2026-09-30T13:12:53.045472Z","last_rank":23,"peak_rank":23,"last_volume":null,"peak_volume":null,"seen_count":1,"score":0.879375,"category_hint":"medicine","section":"health","category":"medicine","summary":"A Clinical Ageing and Longevity Medicine (CALM) 2027 event has been announced, positioning healthcare practitioners at the centre of the longevity medicine field as it shifts toward direct-to-consumer services. The announcement argues that professional medical guidance will be essential as more consumers seek anti-ageing and preventive health treatments, rather than navigating the fast-growing market alone.","why":"The announcement of a new longevity medicine conference comes as consumer interest in anti-ageing treatments is growing rapidly.","tone":"neutral","entities":["CALM 2027","longevity medicine"],"summarized_at":"2026-09-30T13:14:14.249206Z","meta":{"via":"scan","lang":"en","term":"medicine","source":"PR Newswire","published":"Wed, 30 Sep 2026 13:00:00 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"CALM 2027 to focus on practitioners as longevity medicine goes consumer","section_name":"Health","category_name":"Medicine","timeline":[{"captured_at":"2026-09-30T13:12:53.045472Z","rank":23,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMi2wFBVV95cUxQU0M0OFlmMUhwMUQyUURWczk3TUlWdEtMaGc4NThRc0tEdjYtQ2VwWS14NEd1Ym9VNE1nUmNFNkFTeEFqaHVVREF0SEFTMXhia3RFa3BzOU9Jd1Z4ODFqQmZnMXVVZHF3QncwNmVEU1dMNEJVbmg4T2pVOEpEQnZBQzRhNklCaE1kM3Z6dXpKVDJ4ZWg0eTBkUnBZRlpkR1RJb19XU09lNU92WFRVdFRHSm1ORW9ZVktmclB1MU9xOWtHenB0eEFyQ1FBS2F5UWRGeHNZQ1phMFlVTHc?oc=5","author":"PR Newswire","title":"As Longevity Medicine Moves Toward Consumers, CALM 2027 Puts Practitioners at the Center","snippet":null,"posted_at":"2026-09-30T13:00:00Z","likes":null}],"elsewhere":[],"window":"7d"}}