{"ok":true,"trend":{"id":484404,"platform":"news","region":"global","key":"gen alpha wants a say in retail","title":"Gen Alpha wants a say in retail","url":"https://news.google.com/rss/articles/CBMid0FVX3lxTE5FSnNMQm9va29GZFJNX3dReF96Uy1hczVLMERwM2Z3NW1NV2p0eUJBQ2VhWmdRQjBpbTN2RnhQM0x5cDJXSlVHVkU0R2QzdUNucjB4RURoVzQ0bkp2TUk1SW5FSld0TmN0TVk0cDJwMnFSbzVKbExz?oc=5","first_seen":"2026-09-30T12:48:53.280790Z","last_seen":"2026-09-30T15:32:52.213725Z","last_rank":34,"peak_rank":11,"last_volume":null,"peak_volume":0,"seen_count":3,"score":22.43,"category_hint":"retail","section":"business","category":"retail","summary":"Retailers are being told to take Generation Alpha — children born from around 2010 onward — seriously as consumers with their own purchasing influence. Fast Company reports that this youngest cohort increasingly expects brands and stores to listen to their preferences, shaping family buying decisions and pushing companies to rethink how they market to and design experiences for them.","why":"Brands and analysts are tracking how the first fully digital-native generation is beginning to shape consumer spending habits.","tone":"neutral","entities":["Gen Alpha","retail industry","Fast Company"],"summarized_at":"2026-09-30T12:50:16.268822Z","meta":{"via":"scan","lang":"en","term":"retail","source":"Fast Company","published":"Wed, 30 Sep 2026 12:04:40 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Gen Alpha wants a say in retail","section_name":"Business","category_name":"Retail","timeline":[{"captured_at":"2026-09-30T12:48:53.280790Z","rank":11,"volume":null},{"captured_at":"2026-09-30T14:10:52.142863Z","rank":16,"volume":null},{"captured_at":"2026-09-30T15:32:52.213725Z","rank":34,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMid0FVX3lxTE5FSnNMQm9va29GZFJNX3dReF96Uy1hczVLMERwM2Z3NW1NV2p0eUJBQ2VhWmdRQjBpbTN2RnhQM0x5cDJXSlVHVkU0R2QzdUNucjB4RURoVzQ0bkp2TUk1SW5FSld0TmN0TVk0cDJwMnFSbzVKbExz?oc=5","author":"Fast Company","title":"Gen Alpha wants a say in retail","snippet":null,"posted_at":"2026-09-30T12:04:40Z","likes":null}],"elsewhere":[],"window":"7d"}}