{"ok":true,"trend":{"id":483044,"platform":"news","region":"global","key":"study: latter-day saint retention rate falls to 54%","title":"Study: Latter-day Saint retention rate falls to 54%","url":"https://news.google.com/rss/articles/CBMiqwFBVV95cUxNV2pFZl8wbmlpbVVsYmhNODc1dnFhOVdYTC1oVWE1Mk5FYnQzdXVHN1lQaW44ZGoyUHpKZmlnZ3VkeFR5dEpUMThKRFJ3LWp6aDVuTS1kQk9STGphcFpuTUR3NVZWX252MURjRkt5ZmtrVXV6ZW1mOEI2SEUtX0FqZ3V3ajlOYWxrQmlYeWZXWW16ZndRSnkxQUdoMlQ0X1Q4R05XRGhENWZreGc?oc=5","first_seen":"2026-09-30T12:32:52.516711Z","last_seen":"2026-09-30T15:16:53.305102Z","last_rank":33,"peak_rank":22,"last_volume":null,"peak_volume":0,"seen_count":3,"score":0.721875,"category_hint":"religion","section":"world","category":"religion","summary":"A new study finds that the retention rate for the Church of Jesus Christ of Latter-day Saints has fallen to 54%, meaning fewer than half of those raised in the faith remain active members as adults. The figure reflects a broader trend of declining religious retention across many denominations in the United States, and is likely to prompt discussion about how the church engages and keeps younger generations.","why":"The study offers new data on declining religious retention, a topic of growing concern as church membership trends shift in the United States.","tone":"neutral","entities":["Church of Jesus Christ of Latter-day Saints"],"summarized_at":"2026-09-30T12:34:10.342116Z","meta":{"via":"scan","lang":"en","term":"church","source":"Axios","published":"Wed, 30 Sep 2026 12:21:16 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Latter-day Saint retention rate falls to 54%, study finds","section_name":"World","category_name":"Religion","timeline":[{"captured_at":"2026-09-30T12:32:52.516711Z","rank":22,"volume":null},{"captured_at":"2026-09-30T13:54:51.819336Z","rank":22,"volume":null},{"captured_at":"2026-09-30T15:16:53.305102Z","rank":33,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMiqwFBVV95cUxNV2pFZl8wbmlpbVVsYmhNODc1dnFhOVdYTC1oVWE1Mk5FYnQzdXVHN1lQaW44ZGoyUHpKZmlnZ3VkeFR5dEpUMThKRFJ3LWp6aDVuTS1kQk9STGphcFpuTUR3NVZWX252MURjRkt5ZmtrVXV6ZW1mOEI2SEUtX0FqZ3V3ajlOYWxrQmlYeWZXWW16ZndRSnkxQUdoMlQ0X1Q4R05XRGhENWZreGc?oc=5","author":"Axios","title":"Study: Latter-day Saint retention rate falls to 54%","snippet":null,"posted_at":"2026-09-30T12:21:54Z","likes":null}],"elsewhere":[],"window":"7d"}}