{"ok":true,"trend":{"id":477388,"platform":"news","region":"global","key":"the $200 billion retail media boom is causing headaches for cmos","title":"The $200 billion retail media boom is causing headaches for CMOs","url":"https://news.google.com/rss/articles/CBMipgFBVV95cUxOcmIzUVpORzZSa2UzdEN0bW5CdzBzbXBETzRHRkZ2ODhMeVpqdjViWlFhMFVVb0JYVXY5Tk5LVzU4VG0zeFdaTXJtTk02TGdFNG1IS19HdlU1cFFLbERQc0F0Y0EtazYxOG9tYloxaDBwSmcyYmpPUy1MSVFaVFVNcTNwYlVOSmZxZXlzQnQwY2Z2dHBmZ3h6cWNTcW5wXzFBa3hCQ3N3?oc=5","first_seen":"2026-09-30T11:26:51.817607Z","last_seen":"2026-09-30T18:16:53.394062Z","last_rank":32,"peak_rank":2,"last_volume":null,"peak_volume":0,"seen_count":7,"score":1.861875,"category_hint":"retail","section":"business","category":"retail","summary":"Retail media advertising, now estimated at a $200 billion industry, is creating challenges for chief marketing officers. Marketers say the fast-growing channel, run by retailers selling ad space on their sites and in stores, is hard to measure, fragmented across many platforms, and increasingly demanded by retailers as a condition of doing business with them. CMOs are grappling with how to allocate budgets and prove returns as the channel keeps expanding.","why":"Retail media is one of the fastest-growing advertising categories, and marketers are debating its costs and measurement problems.","tone":"neutral","entities":["chief marketing officers","retail media","retailers"],"summarized_at":"2026-09-30T17:29:52.439750Z","meta":{"via":"scan","lang":"en","term":"retail","source":"Business Insider","published":"Wed, 30 Sep 2026 11:00:00 GMT"},"nw":null,"promo":null,"kind":null,"importance":null,"hidden":false,"hide_reason":null,"judged_at":null,"title_en":"Retail media boom leaves chief marketing officers struggling","section_name":"Business","category_name":"Retail","timeline":[{"captured_at":"2026-09-30T11:26:51.817607Z","rank":2,"volume":null},{"captured_at":"2026-09-30T12:48:53.280790Z","rank":6,"volume":null},{"captured_at":"2026-09-30T14:02:51.570733Z","rank":13,"volume":null},{"captured_at":"2026-09-30T14:10:52.142863Z","rank":9,"volume":null},{"captured_at":"2026-09-30T15:32:52.213725Z","rank":11,"volume":null},{"captured_at":"2026-09-30T16:54:53.465399Z","rank":23,"volume":null},{"captured_at":"2026-09-30T18:16:53.394062Z","rank":32,"volume":null}],"posts":[{"platform":"news","url":"https://news.google.com/rss/articles/CBMipgFBVV95cUxOcmIzUVpORzZSa2UzdEN0bW5CdzBzbXBETzRHRkZ2ODhMeVpqdjViWlFhMFVVb0JYVXY5Tk5LVzU4VG0zeFdaTXJtTk02TGdFNG1IS19HdlU1cFFLbERQc0F0Y0EtazYxOG9tYloxaDBwSmcyYmpPUy1MSVFaVFVNcTNwYlVOSmZxZXlzQnQwY2Z2dHBmZ3h6cWNTcW5wXzFBa3hCQ3N3?oc=5","author":"Business Insider","title":"The $200 billion retail media boom is causing headaches for CMOs","snippet":null,"posted_at":"2026-09-30T11:00:21Z","likes":null}],"elsewhere":[],"window":"7d"}}